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With the changes in technology, the buying behavior of customers has also transformed. Online shopping gives people more choices. People are choosy about where to shop and what to shop. They spend more time shopping, from the comfort of their homes.
There is a remarkable bit of information about PrestaShop wholesale module. By 2023, the market for B2B digital sales will be worth $1.9 trillion. This will topple B2C market. B2B growth will be 200%, up to 2023, as compared to B2C growth. The trend had already caught momentum by 2020.
The B2B market is driven by savvy business buyers. They find the internet to be the best place to research and compare products, and buy with a single click operation.
Some, challenges are, however, present in the online B2B market as well. But to thrive and succeed, it becomes a must to make a switchover to the B2B online market. The recent COVID-19 outbreak has given a further impetus to this trend.
If the switchover to eCommerce solutions is made properly, it will generate new market and add to the customer delight. Furthermore, the operations will also be streamlined, with lower costs and higher revenues.
However, if an enterprise fails to make a switchover to eCommerce well in a timely fashion, they stand to lose their competitive edge and market advantage.
Let us take a look at the top 5 ways in which eCommerce will empower the wholesale business across the years to come:
- Customer Experience (CX) will be more important than it has ever been earlier
B2C buyers always expect to discover an intuitive and efficient online experience, irrespective of the merchant from whom they purchase. As per the results of a recent survey, 36% of B2B eCommerce enterprises have prioritized the requirement to present better responses to customer requests. They should be able to shop from anywhere they like from the device of their choosing, seamlessly across all devices that they use.
37% B2B eCommerce firms believe that the primary challenge that they are encountering through this time is to create such a shopping experience for the end customers that differentiates them from their competitors. When the customer experience is personalized, it becomes memorable. Customer loyalty and satisfaction are herein accentuated.
- Omni-channel B2B sales iteratively become difficult to manage
With the increase in spending for omni-channel customers, the winning edge will shift to wholesalers and their suppliers. As per a recent survey, the customers who shift in their buying patterns from offline to multiple channels end up buying more. Across the years to come, we will witness a streamlining of top B2B mobile eCommerce solutions. The processes for omni-channel B2B sales will be differentiated for wholesalers and brands alike.
When we compare these b2B buyers with single-channel buyers, they are likely to make additional and more frequent purchases while staying loyal. Wholesalers will hence benefit.
- Tapping new markets
The distribution market has already made a shift to online channels. This will make the current market more robust. New markets will hence be in the reach for all sellers, retail and wholesale. With an integrated solution for b2B eCommerce, the business can grow better.
A merchant can hence reach out to customers at different geographical locations, where marketing products to them never used to be cost effective earlier. Barriers of multi-currency, multilingual and native tax can hence be overcome.
- Mobile first is the way ahead
eCommerce is fast going mobile, because a majority of customer interactions with search engines take place over mobile devices. Most consumers shop for eCommerce goods over mobile phones as well. Correspondingly, all apps that are nowadays created are created such that they can handle sales, returns, promotions and order tracking more easily. The advantage that comes with using mobile devices is that clients can link with wholesalers more easily. This saves time and resources for both parties.
- Sales representatives can help get your message across
When selling at a storefront, it is difficult to convince retailers to start making purchases online. But, the significance of buying and selling online cannot be avoided, in the light of the COVID-19 outbreak.
Self service is unlikely to attract retailers at first, because they are used to getting customer service. But sales representatives should be nurtured into the role of convincing retailers to buy online. They already maintain an intimate relationship with the retailers.
A sales representative can convey to the retailers the advantages of buying online. They can also provide some training to the retailers about the ways to shop online. This way, the retailers can derive the maximum value from all online offers or trade promotions that you currently run over your eCommerce store. This becomes an example of extreme customer service.
Sales representatives, on their part, can receive feedback from the retailers in real time regarding their experience over your online storefront.
While you have already made an investment towards the B2B eCommerce platform, you are lagging behind your competitors. As per a recent study by Accenture, 86% B2B eCommerce companies from the US, whose annual revenue is over $500 million have implemented B2B eCommerce solutions already. The best time to take your B2B business online is now, without leaving it in the to-do list. As a unified experience is achieved across sales channels, it yields additional control for a B2B business owner. He can make the best of his network of retail customers and distributors.
It becomes difficult for a digital marketing company or the digital marketing department of any company to grasp the nerve of their end customer. At times, the products don’t seem to do too well or the much-anticipated end-of-season sale is not as successful as initially anticipated.
Collecting customer feedback and giving it a reasonable bit of thought is one of the ways to figure out how the end customer feels. This yields actionable insights that can be used to improve the line of products or services or market them better.
Let us take a look at the top 15 ways of gathering customer feedback:
Top 4 ways of gathering customer feedback
These four methods typically form the core strategies for collecting customer feedback.
By using surveys, online marketers access targeted feedback for issues, which need to be focused upon. For the same, a web marketer characteristically jots down the questions related to the problems faced by their business. So, a digital marketer can use free tools made available by Typeform, Google Forms or SurveyMonkey for creating these questions.
When using customer surveys, the web marketer keeps some of their drawbacks in mind as well. Just as an instance, it is unlikely that your customers will be interested in filling up long surveys. In case they do so, they will not give precise answers. Instead, it is over random responses that they will click upon.
So, the best practice to adhere to when creating surveys is to keep the responses short. It is better if the responses are to the point. Similarly, all questions that you put in the survey should be the kinds that genuinely seek answers.
- Feedback boxes
Feedback boxes come with a unique advantage. Even while you get the answers that you seek, visitors’ shopping experience also stays uninterrupted.
Feedback boxes are ideally placed somewhere over your website where they are easily visible. They are in the format of forms that have a single question. Feedback boxes have the potential to yield insights that one never anticipated earlier.
For example, you can use “Trusted Reviews – Product Reviews, Ratings, Q&A” to improve your website visibility on search result pages and boost click-through rate by showing review ratings on Google snippet (Google search results).
Customers talk about bugs when they find the feedback box. At times, they discuss their shopping experience. So, if the survey leaves some problems unanswered, the feedback box will address those.
- Contact your customers directly
There are cases wherein using low-tech solutions yields the best outcomes for getting the best quality customer feedback. So, contact your customers. Use emails to connect with them. Get some meetings arranged with them.
While the conversation lasts, focus on cues, both verbal and non-verbal. A survey won’t yield this information for you.
- Take a look at the heatmaps
You could start seeing what your customers do. The context here is over the website.
By closely observing the heatmap, you’d have graphical representation of the areas of the website where your customers are clicking. By using a tool such as Hotjar, you’d come to figure out the sections of the website that are most frequented, sections that are clicked most frequently and the sections where the visitors tend to get stuck.
So, a web marketer should use these tools such that the end customer experience enhances. The performance of the heatmap shows the way to go ahead. When you restructure the sections, it delivers more value for the end customers.
The information that a marketer derives through a heatmap is not the kind that a customer is going to discuss, because the data is technically complex.
8 best ways that yield customer feedback
- When customers abandon their shopping cart, seek feedback
When customers abandon shopping carts, they are in the best position to yield feedback. Cart abandonment rate is exceptionally high across the eCommerce industry. Nearly 70% of all carts are abandoned.
Herein, a web marketer should try and access customer feedback. When one acts based on the feedback, the cart abandonment rate will drastically reduce. Instead, conversions will increase, and so will the revenue.
The best way to go about is to create a popup that asks your customers why they are not completing the purchase. A text box should be added here, for the customer to jot down his feedback.
Some marketers get customer feedback at this point by presenting them with a MCQ. Herein, the end customer will get options regarding why he doesn’t complete his purchase.
OptiMonk has a nice exit-intent popup. Just before a customer abandons his shopping cart, he is prompted to give feedback.
- Right after a customer completes his purchase, get his feedback
This activity will boost the relationship your enterprise has with the end customer and result in customer retention. The impact over the end customer is outstanding.
This is the best time to contact the end customer for getting valuable feedback, as they’d be delighted after making a purchase. So, as soon as a customer makes a purchase, a web marketer can post an auto generated message with a text box for feedback. At times, organizations offer a discount for the customers over the next purchase if they give a feedback. This encourages customers to give a feedback.
- Using icons will simplify getting feedback
A customer is unlikely to be amused by filling up long surveys. But, if you use clickable icons, then the odds of getting customer feedback enhances. All issues that are affecting the end customer can then be addressed.
Optimonk has created popups that brings convenience and speed to getting customer feedback. They make icons of different sorts available, such as stars, emojis, custom images, thumbs down or thumbs up.
- A live chat session will yield customer feedback for you
After customers access their online support, a marketer can prompt a user generated or automated chat session that will yield customer feedback. In case the customer’s experience with the support has been unsatisfactory, then chatting with an agent or a chatbot will inspire trust. All emotions, positive and negative will be highlighted here. While the data collected will be raw, it will be accurate as well.
Web marketers can start with basic questions, like how the support was, and did it resolve the issues. Ratings for the support personnel can also be obtained.
- Dedicated forms for customer feedback
If a dedicated form with an email address is made available for th3e end customer, then he can leave his feedback there, or forward it to the organization, by tapping over submit. This will inspire the end customers’ trust in your business. They’d know that whenever they face a difficulty, they can send an email. It is better to maintain an open field here, for the customer to discuss his problems.
- Measure the performance of your customer service
Whenever a customer’s complaint ticket resolves, they can get an email survey. Here, a web marketer can ask customers if the customer service and support teams meet their expectations. Customers, alternately, may be asked to rate their experience on a scale of 1 to 5.
- NPS will yield the measure of loyalty
NPS is Net Promoter Score. It is a benchmark for customer satisfaction levels. Using NPS, a web marketer comes to figure out if the end customer will recommend the brand to his friends or not. They will rate the likelihood on a scale of 1 to 10. Studies show that when NPS levels are high, it yields a winning edge for a brand.
Using NPS sticky bar by OptiMonk is a nice way to consume the aforementioned information.
- For all new customers, use email surveys
As soon as a customer makes a purchase, he can receive an email survey. He can here share the entire shopping experience that he has experienced, starting from search to shipment.
In case the customer is facing any problems at any stage, the web marketer can work upon them. But, if the survey is given to repeat customer, the odds of them being amused by it are low.
For the best results, tools such as Survey Anyplace and SurveyMonkey should be used. In the survey, use questions such as what inspired you to buy our products, how did you come across our store, how did you like our products, services, overall services, etc. Ask customers if they permit you to use their feedback on your website.
Using customer feedback well
All the customer feedback, positive and negative combined is often overwhelming. However, it becomes more usable and comprehensible when there is a system in place for categorizing it.
Then, each piece of feedback/response to it is shared with the right person or team that can put it to use. Similarly, when multiple people complain about the same issue, it is a problem to be fixed on priority.
Customer feedback helps address the blind spots. When an organization starts taking customer feedback seriously, they come across improvement areas that they couldn’t have thought of by themselves.
The methods for customer feedback yield the best results when they are used in unison, instead of laying focus over a single method alone.
When it comes to sharing and viewing photos, Instagram is the place to be. It is undoubtedly one of the biggest social media platforms in the world right now and that is for good reason. However, Instagram can be used for more than just posting new photos from your vacation or looking at pictures your friends have shared recently. If you look at your Instagram feed right now, you will notice that a lot of brands are using Instagram to market their products and services. Social media has allowed us to connect with each other like never before, however, when it comes to running a business this connection can become a valuable asset.
There is no denying a fact that maintaining and managing an Instagram account can be a very difficult task. Not only will it take a lot of your time but it will require devotion as well, but in the end if you do everything right you will see that using Instagram to reach possible customers is going to be a great way to increase your sales. According to recent reports and studies, nearly 35% of shoppers in the US alone use Instagram to look up and buy new products. There are a lot of benefits of using Instagram for your business, however a lot of brands are unaware of these benefits. So, here we are going to shed some light on those advantages.
More Consumers and Businesses are coming in Each Day
According to recent stats, more than 25 million businesses are active on Instagram and are marketing their products to their preferred target audience. The reason why so many buyers are using Instagram nowadays is because they want to see what they are buying. With Instagram, the buyers can see what they are buying and can get almost all the information that they need in just one look.
Instagram’s network seems to be growing every day and this is actually a good thing for most businesses. Instagram has made their environment much more business friendly in the recent years. They have introduced a lot of features such as product tagging, landing page creation and more, therefore you don’t really have any excuse to not use Instagram for your Shopify online shop.
Let shoppers browse and buy directly from Instagram photos/videos. Add product stickers to any of your stories, or tag your products in posts with Shopify Instagram apps and bring a whole new shopping experience to your customers.
Easier to Target the Audience
When you are posting ads on Instagram or any other platform for that matter, it is very important that you find your target audience. This is because the people who are seeing your product should be interested in buying it, otherwise it will just be a waste of resources. Since your Instagram account is directly linked to Facebook, you can use the features that Facebook provides. If you have not used Facebook advertising in the past you will be relieved to know that it is quite powerful and can easily help you reach your target audience.
With Facebook advertising you can target countries or even just cities, therefore location is not an issue. You can also choose your audience based on their age, interests or language.
Use the Visual Marketing Features
There is no denying the fact that visual content makes things better in most cases. When it comes to marketing a product, if the consumer sees what they are buying they will make a better decision on whether they want to buy the product or not. Instagram offers a lot of visual marketing features and if you want to achieve the best results, you should start using them.
If you look the advertisements other brands are doing on Instagram, you will notice that they are being rather creative. Certain businesses are even posting beautiful ads on Instagram stories. If you want to make the most of out of the content you post on Instagram, there are certain things that you need to know.
One of the first things that you need to make sure is that you don’t over design your ad. Try to keep it simple, beautiful and attractive, that is how you will be able to attract a lot of customers. You should also use a larger text size so that everything is easily readable in the ad.
Engage with Customers
Instagram is used by over 800 million people all over the world and out of that number over 500 million people logon to Instagram each day. If you are using Instagram for this purpose, you should try to make sure that the posts you make don’t scream advertisements. Instead you should make posts that can be easily mistaken as a friend or family account. Normal Instagram users appreciate brands that try to mimic a normal account.
User Generated Content
One thing that you need to understand is that people trust other users more than businesses and that is why you should use user generated content wherever it is possible. According to a recent study by Ecommerce Snapshot reported that over 54% of consumers in the United States said that user generated content was more valuable as compared to the content posted by companies and brands.
Learn More About Your Audience
You need to understand about the importance of understanding your audience. If you don’t know much about your audience, it will become quite difficult for you to run targeted campaigns. You should engage with the community and follow hashtags related to your industry, in this way you will learn about the concerns and interests that people have. Shopify Instagram itself provides a lot of insights related to your followers. With these insights you can learn everything that you need to know about your followers.
Keep on Updated Your Marketing Features
The only main reason why you are using Instagram is because you want to sell more products and to make that possible the application provides you a lot of tools to accomplish your goals. According to studies around 42% of the women in the United States consider shopping a hobby. This is why a lot of brands are making it easier for the user to make purchases through Instagram.
Social login is one of the best options that you can use on your site to allow people to register. Laravel is another tool that is used to build websites all over the world. However, if you were to integrate social login to a Laravel application then things are going to be a little different. Here you are going to learn how you can set up Google and Facebook to add social login to your Laravel application. In this way, your users will be able to log into the website using their Facebook or Google ID. Strompath Laravel integration is simple in the sense that it automatically goes through your application and checks for the social providers that you have already created. Then it will display the correct login button on the webpage.
Facebook Social Login
To allow people to log in to your website through Facebook, there are a few simple steps that you need to follow.
First and foremost you will need to create a Facebook application which you can do from the Facebook Developer Site. Click create a new App and enter the name of your application, after you have entered the necessary information, you should click create app ID.
Next, you need to tell Facebook what URLs you will be using. To do this click on settings from the dashboard and go to Add Platform. Here, select the Website option, if you wish to add more URLs then you can just repeat this process as many times as you wish. Once you are satisfied with the URLs that you provided you should click the save changes button.
The next thing that you need to do is create a Facebook directory in Stormpath. Here you will need to enter the Facebook app credentials into the Stormpath Directory. In this way, you will give Stormpath the permission to interact with the Facebook API which is helpful when you are trying to automate OAuth flows. To do all of this, you will need to visit the Stormpath Admin Console Directories. Here, click the Create Directory button and choose the Facebook option. Then you will need to enter a name and also enter your Facebook App ID, then just click the create button and you will be good to go.
Then you will need to connect your Facebook directory to your Stormpath Application. For this, you need to visit the Stormpath Admin Console and navigate to applications and select the application of your choosing. Then on the application page click the account stores tab and go to add account store. You will get a drop down menu where you can select the new Facebook directory that you created. Once everything is done, click the save button.
You can add different callbacks in the Stormpath Laravel configuration file too, but this is totally an option. For this you will need to go to the config/stormpath.php file and go to the social option. You will then find a Facebook section where you will find a list of scopes.
Google Social Login
Facebook is not the only option because you can integrate a Google login too and the process is very similar to Facebook. Firstly, you need to go to the Google Developer console to create an application. Click on the create project button and you will see a new window where you will be required to enter your project or application name. After you have filled out all the boxes, click on the create button. Once the application has been created, you will be taken to the dashboard of your application. The next thing that you need to do is enable the correct API so that users may login. For this click on the Use Google APIs button which will show you a list of available APIs. You need to find social APIs where you will find the Google+ API, then just click the enable button.
Once you have enable the correct API, you need to create credentials for your Google Application. For this you will see the credentials option on the left side of the screen. Just click on create credentials and then on the OAuth client ID. Click on the configure consent screen and a new window will open. Here the only field that you need to be worried about is product name. The product name is what the users are going to see after they click on the Google button. Then don’t forget to click the save button otherwise all of your progress will be lost.
Next click on the web application button where you will need to enter the correct redirect URLs. In the authorized URL field you will need enter the right URL and then click the create button. Upon clicking you will be provided with your OAuth client ID. Then you need to create a Google directory in Stormpath. This will allow Stormpath to interact with the Google API. The process is very similar to what you did with the Facebook directory, the only major difference being that you will also need to insert your Google Redirect URL. Make sure that you click the create directory button on the bottom of the page.
Next you will need to connect your Google directory to this Stormpath Application. To do this you will need to visit the Stormpath Admin Console and then navigate to the applications section, then just select your application from the list.
If you have a Shopify website or are thinking about building one, then make sure that you use social login Shopify apps. This is because this technique has made websites more profitable. A lot of users out there just stop using a website when they are required to fill out a registration form. No one likes doing it and that is why people opt out. However, when your Shopify website has the option to login using social media accounts, then users don’t find it tedious since it only takes a couple of seconds. Social logins help increase conversion rates.
For most of you out there, affiliate marketing is a pretty new term, however, this marketing strategy has been around for quite some time now. It is used all over the world to easily market products without having to pay anything up front. This makes affiliate marketing one of the best marketing strategies as far as return on investment is concerned. Even if you don’t have an existing business, you can still start affiliate marketing quite easily. Here you will find a complete guide that will allow you to start affiliate marketing as soon as possible.
What is Affiliate Marketing?
Since this article is aimed at beginners, this is why it is important to first make you understand what affiliate marketing actually is. In simple terms, affiliate marketing is a way for you to earn a commission simply by recommending products in your circle. However, this statement is overly simplified and there are a few details that you need to focus on when you are affiliate marketing. If you want to start affiliate marketing right away, there are a few simple steps that you need to follow. The steps are as follows:
- First, you need to find a product that you can easily promote
- Search for an affiliate program for that product
- Enter an affiliate program or install a PrestaShop affiliate module and create your own affiliate program
- After you have joined the affiliate program you will get a link that allows the product owner to track the customers who have clicked the link
- If the customer buys the product through the link, you will get a commission
Seems to be very simple and it is. However, affiliate marketing can get more advanced than this, but here we are keeping it simple so that beginners might get into it easily. Affiliate marketing is by far one of the best ways to earn a steady income and that is why everyone should know about it.
How Does it Work?
Nowadays, you can find a lot of ways to track affiliates, however, most of these methods still rely on those special links. One of the most common tracking methods that are used today is through cookies. Whenever the affiliate link is clicked by a user, a small file is saved to their computer. When they buy the product, the merchant can then see that the user was referred by you. There are more advanced tracking methods too that involve using IP addresses and emails but we won’t go into those details as it might get too complicated for beginners.
8 Steps to Affiliate Market on Your Blog
If you want to start affiliate marketing on your blog, all you need to do is follow these few steps and you will be good to go.
- Create a blog
- Choose the niche of your choice
- Search for products in that niche that you think you can review
- Next, sign up for the Amazon affiliate program for that product
- Then find other affiliate programs for most products that might benefit you
- Create blogs in the form of tutorials and review posts and don’t forget to use your affiliate link
- Optimize the page and improve our ranking on Google
- Keep on repeating the process
How to Earn Your First Commission?
If you want to start earning money as soon as possible through affiliate marketing, then this what you need to do. First and foremost, you need to make sure that you find a product that you understand and that you can promote. Don’t just go and choose any product that you see because if it does not perform well for you, it will just be a waste of time. So research the products properly, once you have found the product, make sure that you order it and use it yourself before promoting it. You don’t want to mislead the audience into buying the product. So, if you use the product yourself and give honest recommendations then the audience will trust you and this will allow you to improve your sales. Remember, that if the audience doesn’t trust you, then all your efforts are useless.
How Much Money Can You Make?
This is a question that a lot of people ask before indulging in affiliate marketing and understandably so. However, the answer to this question is quite weird because the amount of money you earn literally lies between zero and millions. If you do everything properly and cover all of the bases then you can really earn millions of dollars through affiliate marketing. However, for beginners, the sum will be obviously lower. The amount you earn depends on the types of offers you promote and how much traffic you are getting. If you start to get a ton of traffic to your site, then you will definitely have more sales for sure.
How Do You Become an Affiliate Marketing?
If you are interested in this PrestaShop module, you can start by finding just about any product, sign up for the affiliate program or install a PrestaShop affiliate module and start referring to the product. However, the main take away is that just because you can find any product online, doesn’t mean that you should start promoting it.
Each and every product that you find has a separate market, some products have significantly bigger markets and that will certainly bring more profits. You need to think about your audience and whether the product that you are choosing is relevant to it. For example, if you are thinking about promoting a product on a fitness blog then you will not promote cookware or utensils on that blog. Relevance is key.
Marketing Physical Products
You can find different types of products online however, out of all of the different types of products. Physical products are the easiest to promote, and the reason is Amazon. Amazon perhaps has the biggest affiliate programs on the planet. Once you sign up to that affiliate program you can promote almost any product that you can find. Signing up to Amazon’s affiliate program can be highly beneficial and one of the main reasons for that is that people have a lot of trust on Amazon. So, if you are promoting a product that is on Amazon then the chances for making sales will be significantly higher.
If you wish to sign up to Amazon’s affiliate program then it will be a great decision on your part. However, in the long term, you should move away from Amazon because it can be quite tough. The main reason for that is that Amazon only allows 24-hour cookies. This means that if someone clicks on your link and buys anything within 24 hours, only then will you receive the commission.
Marketing for Information Products
Another kind of products that you need to know about is information products. These are often products that have been created by a blogger or an author to teach the reader something. The main reason why people choose information products for promotion is that they are higher priced which means that the marketer will receive higher commissions. People generally trust these products more and therefore it makes it easier for the marketer to sell them. Another reason why information products are so great is that they often some kind of problem for the reader.
Why You Should Go For Affiliate Marketing?
Most people think that advertising on a blog is the best way to monetize your site, however, this is far from the truth. Most people do get started with Adsense mostly because it is easy, however, it makes the site ugly and most people even have adblockers installed which completely defeats the purpose. Affiliate marketing provides a clean and elegant way to monetize your website. You don’t even have to create any products of your own, all you need to do is promote other products. Therefore, the manufacturing cost is zero and whatever you earn is a profit.
To survive in the online world, modern day businesses have to remain updated with modern technology and trends. However, this is easier said than done particularly for the websites and applications that are complex. The best example of this complexity is an E-commerce website.
Replatforming is a process through which an E-commerce website moves or shifts from one platform to another platform. It’s a kind of a process which can cause serious fear in the heart of any E-commerce manager and web developer. The process can be smooth and easy, if right strategies are made and applied.
The Importance of Replatforming
Replatforming can be very important sometimes and it is not something that can be easily ignored. In the headings below we have shared some of the reasons which prove that replatforming is something that cannot be taken easy.
1. The failing of the Legal Systems
In the initial days of E-commerce there were several companies that rolled out the bespoke platforms. This was the time when off the shelf solutions did not perform that well. However, as time has passed these bespoke systems have become expensive to update and at the same are very complicated as well.
The point is that you need to get new features added in a way that is efficient. There are many cases where the older platforms simply failed when it came to scaling with the demands of the expanding businesses. There is no doubt in the fact that the modern platforms are more future proof.
3. A New Start
It is better that you start from the scratch. Beginning from the blank sheet of paper is more advantageous since there are high chances that your business objectives and aims may have changed.
Shifting from an in-house development state to a fully managed platform could be a reason to shift in itself. The process reduces long-term complexity and cost.
The E-commerce platforms have to integrate with a number of sophisticated and complex partners. There are numerous platforms nowadays that have these capabilities in the form of plugins. The presence of plugins does away with the need of cost development work each time. Yes, the replatforming will need an upfront cash injection; the long-term return of investment shall be considerable as compared to what was available before, not to mention the functionality and the additional features that shall be available.
The Key Things to Consider
Before going for a replatforming strategy there are a number of key things that need to be considered. These things have been mentioned in the paragraphs below.
1. The Cost
Just because you spent 20k 10 years ago for your new website, do not think you have to pay the same amount today. Moreover, you need to ensure that your particular project is fully costed right from the start. If you are someone who prefers a hosted option then be ready as there will be some ongoing costs as well. It is recommended that you should opt for a fixed price solution.
2. Detailed Specification
You need to come up with a specification that is detailed. You need to do your homework before you actually start your negotiations with the supplier. You need to be absolutely clear in your mind with regards to what you really require from your new website. See to it that the company, with which you work, utilizes wire frames!
You have to be absolutely clear about what functionality comes as the part and parcel of the platform. Similarly, you have to know what needs to be added on.
4. Internal processes
There are cases where it is better to modify your processes as per the new platform rather than searching for a platform which is compatible with your internal processes. This is a chance to sit back and watch how the business functions and how it can be improved. It is preferred that you should do this now.
The majority of the platforms are off the shelf; hence you will always require support even if you think that you can plan the development work on your own or via an agency. You need to see what kind of services will you get early on and what services you will receive on an ongoing basis. It is not a bad option to talk with other clients and get suitable references.
From open sources to Saas options to bespoke build, there are many options that are available at your disposal. You need to consider all the available options to find the best fit.
How to do replatforming?
Well, there are several modules that are available in the market however the best modules are those of Prestashop. The names of some of these popular modules are Upgrade module, WooCommerce to Prestashop Migrator and Prestashop Migrator.
As a business person, there are high chances that you may have initially invested in an E-commerce platform. Yes, initially your investment was right however with time you realized that your current platform lacks the prescribed features which are at the end of the day hurting your customer experience. Under such a situation it is better than you should go for replatform.
If you want to become a professional blogger, don’t miss WordPress or WooComerce platform but if you want to create an online store just choose PrestaShop, it is the best platform and is home to excellent features. Secondly, for replatform, it is recommended that you should go for migration modules like Upgrade PrestaShop 1.6 to 1.7 module and WooCommerce to PrestaShop Migrator. However, merely selecting the right modules will not do the job for you; you need to follow certain golden principles to make your replatform successful.
After changing the platform to PrestaShop, you can enjoy many professional themes and advanced modules on the best PrestaShop marketplace – PrestaShop addons
The Key Indicators
There are certain indicators which give you the signal that you need to go for replatform. Some of these indicators are as follows:
Cost of remaining vs. Cost of replatform
The best thing about replatform lies in the fact that it helps your business to grow. However, if your current platform does not possess the ability to integrate the latest technology then this means you ne,ed to shift to a new platform. You need to see to it that the new platform is compatible with modern business trends and is suitable for your business operations.
Not every platform is suitable for every business and each E-commerce platform has its own unique features and dynamics. There are some platforms that take less time in the completion of replatform process and there are some which take a lot of time. However, end of the day it all depends on the overall complexity of the operation.
Some of the other things which serve as the indicator of replatform are:
- Is your business facing serious competition?
- Are your customers complaining about your technology?
- Has your business outgrown?
- Do you think that your platform is outdated?
You need to see what solutions are available for you and what are your actual priorities? You have to come up with a document having the key requirements and aims for your platform. Take a thorough feedback from your marketing team and try to determine what your customers are actually thinking about you. It is preferred that you should also do a proper competitor analysis. Finally, you should see to it that which platform can really provide you relevant features.
Ensure that you get testing time and demos on the platforms that are under consideration. You need to ask the below-mentioned questions from yourself at the time of platform suitability assessment:
- Does the new platform allow you customization and personalization that results in your customer satisfaction?
- How much integration is possible with other channels?
- Is the new platform compatible with mobile devices?
The replatform process
The replatformchanges as per the business requirements. The complexity and timescales involved are very much dependent on the level of required innovation, business size, depth of data and product types. It is recommended that you should work with individuals who have previously done such type of projects. However, the major elements of the replatform process are as follows
The phase of Discovery
Discovery is basically a unique combination of assessment and workshops. It serves as the main foundation of a project that is successful. Discovery is a mixture of the following elements:
- Responsibilities and roles
- Creative workshop
- Functional workshop
- Business objectives
- Marketing workshop and target market
The technical and functional specifications are very much based on the requirements that have been gathered in the discovery workshops. It is preferred that you should utilize prototypes wherever you can.
What needs to be built?
Actually, your plan will tell you what has to be built? You should make sure that your code is clean and it should follow the best practices of the platform which you have selected.
The UAT which means “user acceptance testing” is very important. There are cases where you get too close to the project and you need a new set of perspective and eyes related to your project. The point is that you need to ensure that everything remains on track.
Before launching the platform take it for a test drive.
Do not be nervous and launch your website. The launching plan should be clear!
After launching the website do not sit back rather keep testing it and make the necessary improvements.
Managing of replatform risks
- During replatform handle the product and customer data with care. You need to keep the data secure
- Keep revisiting your discovery document and ensure that the platform is well aligned with project objectives
- Working with the experienced people will decrease the traffic impact. The SEO will be affected initially, however, things will get stabilized soon.
- Build the integration correctly. Correct integration means that all the involved parties may commute efficiently. It is appreciated if you could develop test scenarios.
Make Your Decision
If you think that replatform will further enhance your business then go for it!
Building a website from scratch is not child’s play, instead a lot of effort, research and knowledge is required to create the perfect website. No matter how good and useful your website is, there is always a threat of spammers. If your website encourages people to sign in or subscribe to your website then there is a very high chance that you will get many unauthentic subscriptions, these subscriptions are largely done by bots.
However, this is not a big thing to worry about as there is a way to easily block these spammers, with the help of a solid captcha add-on the users will have to authenticate themselves and therefore you will be free of spammers.
Everything About Captcha
PrestaShop CAPTCHA is undoubtedly a useful Prestashop add-on and that is why many people are using it on their website. Below you will find some useful information about the Captcha add-on.
Some of the most important features of captcha are as follows:
- 1 click installation
- Mobile friendly
- Google reCAPTCHA supported
- Enable captcha on Prestashop contact forms, registration forms or both
- Four difficulty levels
First and foremost, captcha modules are able to provide a lot of protection to your website. With the help of captcha protection you are able to make sure that every bit of information that you collect from your website is a 100% unique and authentic. Captcha is a very high quality module and it makes sure that your website is protected from auto-fill web robots or hackers.
Captcha modules can be easily implemented on the website’s registrations forms, contact forms or any other place that you seem fit. With this amazing module your website is very secure.
Simple Installation And Usage
Installing this PrestaShop module 1.7 today has become very simple in many places. If you were installing a free captcha module before then you might know the horrors of the process. Before when you needed to install a captcha module on your website then you were required to integrate everything manually with the help of coding.
However, you will be relieved to know that all of that has changed over the years and you no longer need to know the basics of coding in order to install a simple module. Nowadays anyone can install captcha as it is a one click process. If you prefer to use Google reCaptcha then all you need to do is enter your Google API key and nothing else. You can even enable captcha for contact forms or registration forms.
Google reCaptcha Support
PrestaShop CAPTCHA is one of the best modules that you can use in order to protect your websites from spammers or hackers. If you use captcha in its original state then it will be very useful as default PHP image library is fully capable of handling security. However, if you are still worried about the safety of your website then you can easily integrate your captcha module with Google reCaptcha.
This is a very popular captcha solution as it allows the module to use Google images and protocols in order to secure the website from spammers. All you need to do is enter your Google API key in the module and all is done.
These were some of the most important things that you should know about Prestashop captcha module. If you are struggling with website security and are continuously attacked by spammers and hackers then captcha is the way to go. With the help of this module you can make sure that your website is free of spammers. There are many advantages of captcha and they are very useful given the circumstances.
E-commerce websites are certainly one of the most common websites nowadays. Almost every single person today visits an e-commerce website for one reason or the other. If you want to buy anything today then E-commerce websites are the way to go. This is because you can easily search through the inventory of the store without moving a muscle.
According to research, out of all the visitors who come to an e-commerce website, 70% of them tend to abandon their carts. There is no specific reason to why they do this, instead it is a collection of many reasons that force the customer to leave their cart. The customer might have had a change of heart or even go scared because of the payment methods. It is things like this that cause the person to leave their carts.
Due to this attitude of the customers, many online stores are unable to reach their targets. However, it would be wrong to completely blame the customers. Retailers are also at fault as they do not test their business from the customer’s point of view. Due to this reason, many retailers are unaware of the flaws of their store.
Up till now, everything about shopping cart abandonment seems to be detrimental for business. However, it is not all bad as there are some hidden benefits that come with shopping cart abandonment that can help your online store.
- Monitored Emails
- Toll-Free Numbers
- Contact customer directly
1. Monitored Emails
As mentioned earlier, many of the people today tend to leave their shopping carts. However, in order to get those customers back all you need to do is contact them are solve their problems. This is where cart recovery emails come in handy. With the help of these emails customers can receive answers to their questions, easily recover their carts and proceed to the checkout.
A recent study in PrestaShop online stores found that up to 50% of abandoned carts, equivalent to 50% of sales lost every month. That really a huge number!
Is there any solution to solve this problem?
Web developers have come up with many solutions, but the most effective is the PrestaShop Abandoned Cart, a module with 4 types of shopping cart reminders: via email, popup, highlight bar, notification. The customer is accompanied by the offer with the discount code when they fails to complete their order.
What are you waiting for? Do not miss the great opportunity to enhance the sales of your online store, you will really be surprised.
However, in order to make the most of these recovery emails it is important make sure that the emails are monitored. Each and every email must be read by a human and the feedback must be passed on to the rest of the people so that things can be made better. One way to increase popularity is to send out recovery emails from a real person’s name instead of the company name.
In addition, regarding email to customers, you can also refer to Presta Shop Mailchimp – one of the free PrestaShop modules that can help you easily send marketing campaigns, automatically follow up with customers after a purchase, recommend Product demos, and recovery of abandoned carts via email. This is really a useful module that you should retrofit your PrestaShop store, and it’s totally free!
2. Toll-Free Numbers
Sending recovery emails is very important if you want your customers to return. However, when you send out a recovery email to your client then it is very important to make sure that the customer has some way to contact you. For this, the best approach is to include a toll-free number that your customer can use to contact you.
Many customers simply abandon their carts because they do not receive compelling answers for their questions. So if your customer has a convenient way to contact your company then there is a high chance that they will return to your store. Also make sure that you note down and document all of the customer’s responses so that you are able to address all of those issues.
3. Contact customer directly
When you talk about convenient ways of communication then you cannot miss out live chat boxes. With the help of these programs customers are easily able to contact your company representatives and ask their desired questions. One of the best things about live chat boxes is that they help the customers get immediate answers to their questions and that is why helps them come back and click on that buy button.
Do you know that frequent and direct communication with customers is very important and indispensable in e-commerce. This can build trust with your customers and increase your benefit ò your PrestaShop store.
Are you wondering about which modules you should use in your Prestashop website? Let me share it with you a secret. Do not miss the Live Chat PrestaShop module, which is the best live chat and support module available today with a few simple installation steps, easy to use and very low on resources.
Let ‘s improve your relationship with your customers now!
These were some of the most amazing hidden benefits of cart abandonment. Many retailers think that if a customer abandons their cart then it is not a good sign. For the most part it is not something that is good for your business, however, you can use these customers to your advantage and make your business better.
A concept on the rise
There is no doubt in the fact that the concept of E-commerce is dominating the market very fast. Let alone hardcore E-commerce websites like Amazon and eBay, today proper physical stores who were previously involved in physical retailing have started investing in the construction of their E-commerce sites.
In this article we will list down some key advantages which online business or an E-commerce platform provides to both retailers as well as the general customers. The advantages have been stated in the headings below:
Convenience serves as the unique selling proposition of an online store. The customers do not need to undertake any pains as far as searching, purchasing and paying for the product is concerned.
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As an online shopper you simply need to click the items you want to purchase and pay for them online. The product will be delivered right at your door step.
Complete product description can be easily extracted from an online platform. You do not need to ask any one. You can click the product description link and learn all the details about the product which you want to buy.
Datasheets also help you as a retailer. If you uploaded authorized product description on your online store then this contributes to the enhancement of your credibility in the mind of the customer.
3. Target New Clients
Branding, relationships and search engine driven traffic form the basis of an online store. Customers click a particular link and end up on a webpage which they have not heard about before.
4. Warranty Data
As an online retailer you can provide warranty information along with datasheets and product descriptions to your customers. The point is that customers must have complete information about essential terms and conditions that are linked with their buying.
5. Inventory Management: Lower Cost
As a retailer you can drastically decrease your inventory management cost. You can simply get your inventory management automated by utilizing a management system which is web-based in nature. By this way you can actually save your operational costs indirectly.
6. Relevant Consumer Information
As an online retailer you have various tools like Google Analytics at your disposal through which you can learn about different key aspects of your customers.
The information can be related to the buying frequency of your customer and his preferred buying items etc. The information helps you in coming up with the right business strategy.
The most competent method for effective business transactions is E-commerce. The overall setting of cost is much lower as compared to expansion of your business with more mortar and brick locations. Apart from this lot of other costs can be lowered as well.
8. Better word of Mouth
Favorable Product ratings and customer reviews helps you enhance your sales. They contribute to a favorable word of mouth related to your business. A good word of mouth results in automatic marketing of your product or service.
9. Global Sales
There are no limitations when it comes to online business. A customer belonging to any part of the globe can contact you as a customer and make the relevant purchase. An E-commerce platform is a win- win situation for both the retailer and customer.
10. Operation round the clock
An E-commerce store does not get closed as is the case with majority of physical stores. An E-commerce website is operational round the clock and anybody can make the purchase with not time restrictions.
The overall investment in an online website is much lower as compared to a physical store. You do not need to purchase a space or rent out a store! You just need to come up with a nice idea, a good website and some unique products so that you may prosper.
12. Better Brand Awareness
E-commerce websites have a better reach as compared to a physical store this naturally means that higher brand awareness can be achieved provided you have an online website. Creation of brand awareness is a specific subject and is an art that needs to be learnt.
13. Reduction of cost
The general costs associated with an online store are much lesser as compared to a physical store:
- The advertising channels in online world are cost effective
- Most of the operational works are automated hence no employee cost!
- As a customer you do not need to travel a lot, simply log onto the store of your liking from your smart phone and make your purchase
14. High Amount of Information
The amount of information that can be extracted via an E-commerce site is much higher as compared to a normal physical store. In case of a physical store your employees cannot provide all the information which customers ask for.
In case of an online store you can enrich your customers with loads of information.
A professional analytics campaign becomes a reality when it comes to an E-commerce platform. As an E-commerce company you can easily evaluate and calculate marketing campaigns, customer engagement and sales effectiveness.
16. Market Growth: Niche Products
No matter how niche is the product which you are looking for? As compared to a physical store, the finding of such a product is much easier in an online store. You just need to search the item you want and make the relevant click for purchasing.
17. Growth Opportunity
With a proper E-commerce solution, you grow simply by meeting the demands of the market as well as that of consumers through introduction of various channels of sales.
For businesses it becomes very easy to launch channel specific and brand E-commerce webpages through an Ecommerce platform. This helps you as a business person to provide co-branded webpage for your particular clients.
Win-Win for Both
An E-commerce Platform is a win-win for both sellers as well as the buyers and this is very importand with web design. We believe that with advancement of technology and online platforms, the trend of E-commerce will dominate the entire world in the near future.