E-commerce: A Beneficial Platform for Both Customers and Retailers

A concept on the rise

There is no doubt in the fact that the concept of E-commerce is dominating the market very fast. Let alone hardcore E-commerce websites like Amazon and eBay, today proper physical stores who were previously involved in physical retailing have started investing in the construction of their E-commerce sites.

In this article we will list down some key advantages which online business or an E-commerce platform provides to both retailers as well as the general customers. The advantages have been stated in the headings below:

1.      Convenience

Convenience serves as the unique selling proposition of an online store. The customers do not need to undertake any pains as far as searching, purchasing and paying for the product is concerned.

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As an online shopper you simply need to click the items you want to purchase and pay for them online. The product will be delivered right at your door step.

2.      Datasheets

Complete product description can be easily extracted from an online platform. You do not need to ask any one. You can click the product description link and learn all the details about the product which you want to buy.

Datasheets also help you as a retailer. If you uploaded authorized product description on your online store then this contributes to the enhancement of your credibility in the mind of the customer.

3.      Target New Clients

Branding, relationships and search engine driven traffic form the basis of an online store. Customers click a particular link and end up on a webpage which they have not heard about before.

4.      Warranty Data

As an online retailer you can provide warranty information along with datasheets and product descriptions to your customers. The point is that customers must have complete information about essential terms and conditions that are linked with their buying.

5.      Inventory Management: Lower Cost

As a retailer you can drastically decrease your inventory management cost. You can simply get your inventory management automated by utilizing a management system which is web-based in nature. By this way you can actually save your operational costs indirectly.

6.      Relevant Consumer Information

As an online retailer you have various tools like Google Analytics at your disposal through which you can learn about different key aspects of your customers.

The information can be related to the buying frequency of your customer and his preferred buying items etc. The information helps you in coming up with the right business strategy.

7.      Aptitude

The most competent method for effective business transactions is E-commerce. The overall setting of cost is much lower as compared to expansion of your business with more mortar and brick locations. Apart from this lot of other costs can be lowered as well.

8.      Better word of Mouth

Favorable Product ratings and customer reviews helps you enhance your sales. They contribute to a favorable word of mouth related to your business. A good word of mouth results in automatic marketing of your product or service.

9.      Global Sales

There are no limitations when it comes to online business. A customer belonging to any part of the globe can contact you as a customer and make the relevant purchase. An E-commerce platform is a win- win situation for both the retailer and customer.

10. Operation round the clock

An E-commerce store does not get closed as is the case with majority of physical stores. An E-commerce website is operational round the clock and anybody can make the purchase with not time restrictions.

11. Economical

The overall investment in an online website is much lower as compared to a physical store. You do not need to purchase a space or rent out a store! You just need to come up with a nice idea, a good website and some unique products so that you may prosper.

12. Better Brand Awareness

E-commerce websites have a better reach as compared to a physical store this naturally means that higher brand awareness can be achieved provided you have an online website. Creation of brand awareness is a specific subject and is an art that needs to be learnt.

13. Reduction of cost

The general costs associated with an online store are much lesser as compared to a physical store:

  • The advertising channels in online world are cost effective
  • Most of the operational works are automated hence no employee cost!
  • As a customer you do not need to travel a lot, simply log onto the store of your liking from your smart phone and make your purchase

14. High Amount of Information

The amount of information that can be extracted via an E-commerce site is much higher as compared to a normal physical store. In case of a physical store your employees cannot provide all the information which customers ask for.

In case of an online store you can enrich your customers with loads of information.

15. Analytics

A professional analytics campaign becomes a reality when it comes to an E-commerce platform. As an E-commerce company you can easily evaluate and calculate marketing campaigns, customer engagement and sales effectiveness.

16. Market Growth: Niche Products

No matter how niche is the product which you are looking for? As compared to a physical store, the finding of such a product is much easier in an online store. You just need to search the item you want and make the relevant click for purchasing.

17. Growth Opportunity

With a proper E-commerce solution, you grow simply by meeting the demands of the market as well as that of consumers through introduction of various channels of sales.

18. Multi-siting

For businesses it becomes very easy to launch channel specific and brand E-commerce webpages through an Ecommerce platform. This helps you as a business person to provide co-branded webpage for your particular clients.

Win-Win for Both

An E-commerce Platform is a win-win for both sellers as well as the buyers and this is very importand with web design. We believe that with advancement of technology and online platforms, the trend of E-commerce will dominate the entire world in the near future.

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