B2B eCommerce withholds great potential for wholesale distributors

With the changes in technology, the buying behavior of customers has also transformed. Online shopping gives people more choices. People are choosy about where to shop and what to shop. They spend more time shopping, from the comfort of their homes.

There is a remarkable bit of information about PrestaShop wholesale module. By 2023, the market for B2B digital sales will be worth $1.9 trillion. This will topple B2C market. B2B growth will be 200%, up to 2023, as compared to B2C growth. The trend had already caught momentum by 2020.

The B2B market is driven by savvy business buyers. They find the internet to be the best place to research and compare products, and buy with a single click operation.

Some, challenges are, however, present in the online B2B market as well. But to thrive and succeed, it becomes a must to make a switchover to the B2B online market. The recent COVID-19 outbreak has given a further impetus to this trend.

PrestaShop wholesale module

If the switchover to eCommerce solutions is made properly, it will generate new market and add to the customer delight. Furthermore, the operations will also be streamlined, with lower costs and higher revenues.

However, if an enterprise fails to make a switchover to eCommerce well in a timely fashion, they stand to lose their competitive edge and market advantage.

Let us take a look at the top 5 ways in which eCommerce will empower the wholesale business across the years to come:

  1. Customer Experience (CX) will be more important than it has ever been earlier

B2C buyers always expect to discover an intuitive and efficient online experience, irrespective of the merchant from whom they purchase. As per the results of a recent survey, 36% of B2B eCommerce enterprises have prioritized the requirement to present better responses to customer requests. They should be able to shop from anywhere they like from the device of their choosing, seamlessly across all devices that they use.

37% B2B eCommerce firms believe that the primary challenge that they are encountering through this time is to create such a shopping experience for the end customers that differentiates them from their competitors. When the customer experience is personalized, it becomes memorable. Customer loyalty and satisfaction are herein accentuated.

  1. Omni-channel B2B sales iteratively become difficult to manage

With the increase in spending for omni-channel customers, the winning edge will shift to wholesalers and their suppliers. As per a recent survey, the customers who shift in their buying patterns from offline to multiple channels end up buying more. Across the years to come, we will witness a streamlining of top B2B mobile eCommerce solutions. The processes for omni-channel B2B sales will be differentiated for wholesalers and brands alike.

When we compare these b2B buyers with single-channel buyers, they are likely to make additional and more frequent purchases while staying loyal. Wholesalers will hence benefit.

  1. Tapping new markets

The distribution market has already made a shift to online channels. This will make the current market more robust. New markets will hence be in the reach for all sellers, retail and wholesale. With an integrated solution for b2B eCommerce, the business can grow better.

A merchant can hence reach out to customers at different geographical locations, where marketing products to them never used to be cost effective earlier. Barriers of multi-currency, multilingual and native tax can hence be overcome.

  1. Mobile first is the way ahead

eCommerce is fast going mobile, because a majority of customer interactions with search engines take place over mobile devices. Most consumers shop for eCommerce goods over mobile phones as well. Correspondingly, all apps that are nowadays created are created such that they can handle sales, returns, promotions and order tracking more easily. The advantage that comes with using mobile devices is that clients can link with wholesalers more easily. This saves time and resources for both parties.

  1. Sales representatives can help get your message across

When selling at a storefront, it is difficult to convince retailers to start making purchases online. But, the significance of buying and selling online cannot be avoided, in the light of the COVID-19 outbreak.

Self service is unlikely to attract retailers at first, because they are used to getting customer service. But sales representatives should be nurtured into the role of convincing retailers to buy online. They already maintain an intimate relationship with the retailers.

A sales representative can convey to the retailers the advantages of buying online. They can also provide some training to the retailers about the ways to shop online. This way, the retailers can derive the maximum value from all online offers or trade promotions that you currently run over your eCommerce store. This becomes an example of extreme customer service.

Sales representatives, on their part, can receive feedback from the retailers in real time regarding their experience over your online storefront.

Conclusion

While you have already made an investment towards the B2B eCommerce platform, you are lagging behind your competitors. As per a recent study by Accenture, 86% B2B eCommerce companies from the US, whose annual revenue is over $500 million have implemented B2B eCommerce solutions already. The best time to take your B2B business online is now, without leaving it in the to-do list. As a unified experience is achieved across sales channels, it yields additional control for a B2B business owner. He can make the best of his network of retail customers and distributors.

 

 

 

Top Benefits of Instagram a Lot of Brands Don’t Know

When it comes to sharing and viewing photos, Instagram is the place to be. It is undoubtedly one of the biggest social media platforms in the world right now and that is for good reason. However, Instagram can be used for more than just posting new photos from your vacation or looking at pictures your friends have shared recently. If you look at your Instagram feed right now, you will notice that a lot of brands are using Instagram to market their products and services. Social media has allowed us to connect with each other like never before, however, when it comes to running a business this connection can become a valuable asset.

There is no denying a fact that maintaining and managing an Instagram account can be a very difficult task. Not only will it take a lot of your time but it will require devotion as well, but in the end if you do everything right you will see that using Instagram to reach possible customers is going to be a great way to increase your sales. According to recent reports and studies, nearly 35% of shoppers in the US alone use Instagram to look up and buy new products. There are a lot of benefits of using Instagram for your business, however a lot of brands are unaware of these benefits. So, here we are going to shed some light on those advantages.

More Consumers and Businesses are coming in Each Day

According to recent stats, more than 25 million businesses are active on Instagram and are marketing their products to their preferred target audience. The reason why so many buyers are using Instagram nowadays is because they want to see what they are buying. With Instagram, the buyers can see what they are buying and can get almost all the information that they need in just one look.

Instagram’s network seems to be growing every day and this is actually a good thing for most businesses. Instagram has made their environment much more business friendly in the recent years. They have introduced a lot of features such as product tagging, landing page creation and more, therefore you don’t really have any excuse to not use Instagram for your Shopify online shop.

Let shoppers browse and buy directly from Instagram photos/videos. Add product stickers to any of your stories, or tag your products in posts with Shopify Instagram apps and bring a whole new shopping experience to your customers.

Easier to Target the Audience

When you are posting ads on Instagram or any other platform for that matter, it is very important that you find your target audience. This is because the people who are seeing your product should be interested in buying it, otherwise it will just be a waste of resources. Since your Instagram account is directly linked to Facebook, you can use the features that Facebook provides. If you have not used Facebook advertising in the past you will be relieved to know that it is quite powerful and can easily help you reach your target audience.

With Facebook advertising you can target countries or even just cities, therefore location is not an issue. You can also choose your audience based on their age, interests or language.

Use the Visual Marketing Features

There is no denying the fact that visual content makes things better in most cases. When it comes to marketing a product, if the consumer sees what they are buying they will make a better decision on whether they want to buy the product or not. Instagram offers a lot of visual marketing features and if you want to achieve the best results, you should start using them.

If you look the advertisements other brands are doing on Instagram, you will notice that they are being rather creative. Certain businesses are even posting beautiful ads on Instagram stories. If you want to make the most of out of the content you post on Instagram, there are certain things that you need to know.

One of the first things that you need to make sure is that you don’t over design your ad. Try to keep it simple, beautiful and attractive, that is how you will be able to attract a lot of customers. You should also use a larger text size so that everything is easily readable in the ad.

Engage with Customers

Instagram is used by over 800 million people all over the world and out of that number over 500 million people logon to Instagram each day. If you are using Instagram for this purpose, you should try to make sure that the posts you make don’t scream advertisements. Instead you should make posts that can be easily mistaken as a friend or family account. Normal Instagram users appreciate brands that try to mimic a normal account.

User Generated Content

One thing that you need to understand is that people trust other users more than businesses and that is why you should use user generated content wherever it is possible. According to a recent study by Ecommerce Snapshot reported that over 54% of consumers in the United States said that user generated content was more valuable as compared to the content posted by companies and brands.

Learn More About Your Audience

You need to understand about the importance of understanding your audience. If you don’t know much about your audience, it will become quite difficult for you to run targeted campaigns. You should engage with the community and follow hashtags related to your industry, in this way you will learn about the concerns and interests that people have. Shopify Instagram itself provides a lot of insights related to your followers. With these insights you can learn everything that you need to know about your followers.

Keep on Updated Your Marketing Features

The only main reason why you are using Instagram is because you want to sell more products and to make that possible the application provides you a lot of tools to accomplish your goals. According to studies around 42% of the women in the United States consider shopping a hobby. This is why a lot of brands are making it easier for the user to make purchases through Instagram.