E-commerce: A Beneficial Platform for Both Customers and Retailers

A concept on the rise

There is no doubt in the fact that the concept of E-commerce is dominating the market very fast. Let alone hardcore E-commerce websites like Amazon and eBay, today proper physical stores who were previously involved in physical retailing have started investing in the construction of their E-commerce sites.

In this article we will list down some key advantages which online business or an E-commerce platform provides to both retailers as well as the general customers. The advantages have been stated in the headings below:

1.      Convenience

Convenience serves as the unique selling proposition of an online store. The customers do not need to undertake any pains as far as searching, purchasing and paying for the product is concerned.

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As an online shopper you simply need to click the items you want to purchase and pay for them online. The product will be delivered right at your door step.

2.      Datasheets

Complete product description can be easily extracted from an online platform. You do not need to ask any one. You can click the product description link and learn all the details about the product which you want to buy.

Datasheets also help you as a retailer. If you uploaded authorized product description on your online store then this contributes to the enhancement of your credibility in the mind of the customer.

3.      Target New Clients

Branding, relationships and search engine driven traffic form the basis of an online store. Customers click a particular link and end up on a webpage which they have not heard about before.

4.      Warranty Data

As an online retailer you can provide warranty information along with datasheets and product descriptions to your customers. The point is that customers must have complete information about essential terms and conditions that are linked with their buying.

5.      Inventory Management: Lower Cost

As a retailer you can drastically decrease your inventory management cost. You can simply get your inventory management automated by utilizing a management system which is web-based in nature. By this way you can actually save your operational costs indirectly.

6.      Relevant Consumer Information

As an online retailer you have various tools like Google Analytics at your disposal through which you can learn about different key aspects of your customers.

The information can be related to the buying frequency of your customer and his preferred buying items etc. The information helps you in coming up with the right business strategy.

7.      Aptitude

The most competent method for effective business transactions is E-commerce. The overall setting of cost is much lower as compared to expansion of your business with more mortar and brick locations. Apart from this lot of other costs can be lowered as well.

8.      Better word of Mouth

Favorable Product ratings and customer reviews helps you enhance your sales. They contribute to a favorable word of mouth related to your business. A good word of mouth results in automatic marketing of your product or service.

9.      Global Sales

There are no limitations when it comes to online business. A customer belonging to any part of the globe can contact you as a customer and make the relevant purchase. An E-commerce platform is a win- win situation for both the retailer and customer.

10. Operation round the clock

An E-commerce store does not get closed as is the case with majority of physical stores. An E-commerce website is operational round the clock and anybody can make the purchase with not time restrictions.

11. Economical

The overall investment in an online website is much lower as compared to a physical store. You do not need to purchase a space or rent out a store! You just need to come up with a nice idea, a good website and some unique products so that you may prosper.

12. Better Brand Awareness

E-commerce websites have a better reach as compared to a physical store this naturally means that higher brand awareness can be achieved provided you have an online website. Creation of brand awareness is a specific subject and is an art that needs to be learnt.

13. Reduction of cost

The general costs associated with an online store are much lesser as compared to a physical store:

  • The advertising channels in online world are cost effective
  • Most of the operational works are automated hence no employee cost!
  • As a customer you do not need to travel a lot, simply log onto the store of your liking from your smart phone and make your purchase

14. High Amount of Information

The amount of information that can be extracted via an E-commerce site is much higher as compared to a normal physical store. In case of a physical store your employees cannot provide all the information which customers ask for.

In case of an online store you can enrich your customers with loads of information.

15. Analytics

A professional analytics campaign becomes a reality when it comes to an E-commerce platform. As an E-commerce company you can easily evaluate and calculate marketing campaigns, customer engagement and sales effectiveness.

16. Market Growth: Niche Products

No matter how niche is the product which you are looking for? As compared to a physical store, the finding of such a product is much easier in an online store. You just need to search the item you want and make the relevant click for purchasing.

17. Growth Opportunity

With a proper E-commerce solution, you grow simply by meeting the demands of the market as well as that of consumers through introduction of various channels of sales.

18. Multi-siting

For businesses it becomes very easy to launch channel specific and brand E-commerce webpages through an Ecommerce platform. This helps you as a business person to provide co-branded webpage for your particular clients.

Win-Win for Both

An E-commerce Platform is a win-win for both sellers as well as the buyers and this is very importand with web design. We believe that with advancement of technology and online platforms, the trend of E-commerce will dominate the entire world in the near future.

The Art of Selecting a Perfect Web Hosting Provider!

What is a Web Hosting Provider?

If you want to develop a website for your business which is visible to other people then to achieve this purpose you need to get your webpage published via a web hosting service. The working of the web hosting service is such that it stores your webpage files to the web servers which are connected to a network which is very fast.

If some customer, types your website address, the internet links to the web server while holding the webpage files. The web server ultimately passes the information pertaining to the website back to their particular computer.

Choose the right provider

To reap the maximum benefits from web hosting you need to select the right service provider as well. There are countless service providers which are available nowadays in the market, however, every provider out there is not conducive for your webpage.

Besides, you should research Web desgin to create a utility website.

In the headings below we have explained some of the features which you should look for in a web hosting provider before you avail the services.

1.      Security

If you are running an online store or in simple words an E-commerce site then there are high chances that you will receive payments related to the products that get sold out. A SSL (private) will assist in the building the confidence of your customers in your webpage.

The biggest benefit of SSL is that it provides necessary security related credit card information. SSL also provides due security to passwords and logins. Most of these issues do not take place with honest and regular customers. However SSL is mandatory as there are a lot of hackers operating in the online world.

2.      Speed

Speed is an important aspect which cannot be overlooked by you while purchasing or selecting a web hosting provider. You need faster load times as the world is moving fast and everybody requires convenience.

According to one of the researchers 47% of clients desire for a page to get loaded within seconds. 40% of the clients leave the webpage if takes too much time to get loaded. You do not want the customers to quit your website with them seeing your products.

See to it that your provider has the appropriate speed. It does not matter how rich with information is your webpage; the point is that all your efforts are in vain, if your customer does not explore your webpage.

3.      Domains

The web address that actually accesses your website is called domain name. It is very important that you choose the right domain name for yourself. There are several ways through which you can select a perfect domain name such as:

  • Your domain name should be easy to type
  • Use appropriate keywords
  • Keep the domain name short
  • Avoid hyphens and numbers
  • Make research on the name, ensure it is not an official property of someone else
  • Utilize the right domain name extension
  • Try to get a name which can be easily memorized and is catchy at the same time

4.      Customer Service

A good customer service is very important and you need a customer support which is available any time. You need a customer support which has quick response time. Call support or have a chat with the sales people in order to have the right customer service experience. If you wish, also check whether are equipped with forums.

Dreaming Live Chat is the best Prestashop live chat module that will enable you capacity of chatting with your customers directly on your website

5.      Storage

The E-commerce storage can be best determined by the videos and pictures you utilize. Both their quantity as well as size takes up the space quickly. There are some web companies out there who actually limit the data amount stored. These companies also limit the amount relocated onto their servers.

Good and professional web hosting companies provide storage which is unlimited in nature. These companies also provide data transfers, which are important as far as starting an online business of your own is concerned.

The Benefits

If you keep into consideration the above mentioned aspects pertaining to web hosting provider selection, then this will result in the below mentioned benefits

  • Enhancement of your reliability
  • More control on content and data
  • Unrestricted access to as far as designing of the website goes

Everything You Need To Know About Web Design

The internet has become one of the most important places in the world. Almost every person in the world who has an internet connection is online at some point in their life which has made the internet the best place for everything, may it be business or education. The internet consists of many different websites and all of these websites follow some kind of design pattern.

This is where web design comes in, web design is commonly described as the process of collecting ideas and implementing those ideas by following some principles. The intention behind web design is to present the content on a web page which the users can use to their benefit using a web browser.

Web Design Requirements

As mentioned earlier, web design is a collection of ideas that need to be arranged properly. There are many things that are needed to complete this task and they are commonly referred to as the elements of web design. Below you will find some of the most important elements of web design.

1.      Layout

The first thing that is required for a good web design is the layout of the web site. The layout is the way everything is arranged on a web page. E- Commerce different from M-Commerce, It is important to maintain a balance in the layout of the web page because the user should be able to find the information that they need at a glance.

When you are working on the layout of the webpage then you should keep the 3 second rule in mind. According to this rule, an average user spends just 3 seconds on a webpage and if he is not able to find what he needs in those 3 seconds then he will move on. That is why you should make those 3 seconds count and for that the layout plays an important role.

2.      Color

The colors used in a webpage really depends on personal preference. The web designer will only use those colors that the client approves. The colors that are used in a web page mostly reflect the personality of the person or the organization. It is used to convey a message to the user, bright colors are often used to attract the users. Many websites still use the traditional black and white colors, while other prefer to use many different shades of colors.

3.      Graphics

Graphics are something that are used to enhance the web design. However, it is important to keep in mind that the graphics needs to be placed appropriately so that the experience remains user friendly. Too much graphics should not be integrated into the web page because it will cause the webpage to load slower and will make the page look cluttered and congested. Graphics include the following things:

  • Logos
  • Photos
  • Icons
  • Clipart
  • Videos

4.      Content

Aside from color and graphics, text is also an important tool in a web design. Text is one of the greatest ways of conveying messages to the user. Content is can be used to enhance the website with strong visuals and well written text. One thing to keep in mind is the text that you use on your web page must be relevant to the web page. If it is not the case then the user will easily get confused.

The content should also be search engine optimized so that your web page is able to secure a good rank on the Search Engine Result Page or SERP.

5.      Navigation

Websites like Wordrpess, Magento, Prestashop, etc that are generally created contain multiple pages and each page serves a different purpose. This is where website navigation comes in, the user should have an easy way to browse through the menus and the different pages of your website.

6.      Compatibility

One of the most important things to worry about when it comes to web design is compatibility. Nowadays, people use the internet on various devices and it is the job of a web designer to make sure that the website opens properly on all different machines.

Conclusion

These were somethings that you should know about web design. Beside, you should choose a E-Commerce CMS Platform that are worth using! Web design is one of the most important things as it helps make the internet a better place. If web design is poor then using the internet will become very difficult.

E- Commerce Vs M-Commerce: What Are The Differences?

The world has been changing very fast and people do not have time to wait in queues just to get a single article or piece of information. Although tradition commerce is still in use, people in general prefer to use the faster modes of commerce. This is where electronic commerce (E-commerce) and mobile commerce (M-commerce) comes in. E-commerce data is available in many different variations, ranging from text to sound and video. M-commerce on the other hand is a bit different as it allows the trading of data through wireless connections between mobile phones, tablets and other gadgets.

More Insight
To cut the long story short, E-commerce mainly refers to the buying and selling of data with the help of electronic systems like the internet. However, M-commerce allows the transfer of data through telecommunication devices.
There are many differences between E-commerce and M-commerce, some of them are stated below:

E-Commerce Vs M-Commerce
• The devices used by E-commerce are computers and laptops, whereas M-commerce utilizes mobiles, tablets and other handheld devices.
• E-commerce was first developed in introduced in the 1970s and since then it has changed the way we access data. M-commerce on the other hand was introduced late in the 1990s.
• It is mandatory for the user to have a solid internet connection if he wants to use e-commerce. However, internet access is not compulsory for m-commerce.
• E-commerce is difficult to access everywhere as it requires an internet connection and electricity. M-commerce is a lot more portable as it is not restricted by the internet or electricity.

More About E-Commerce
As mentioned earlier, E-commerce stands for electronic commerce and it mainly refers to all types of data exchange that is done over the internet. E-commerce includes things like transactions, banking, insurance, advertising and a lot more. E-commerce includes things like transactions, banking, insurance, advertising and a lot more. Nowadays, we have many E-Commerce CMS Platforms that are worth using, we can choose a platform to create a blog website, online store or online news… What E-commerce does is that it eliminates the face to face interaction between the two parties and helps them communicate without looking at each other.
E-commerce is a very important business tools and it includes the following business models. The business models are business to consumer (B2C), business to business (B2B), consumer to business (C2B) and consumer to consumer (C2C).
E-commerce has gained a lot of popularity over the past few years, especially because of the fact that the internet has become so common. Many people have access to the internet and that is why it has become easier for them to access E-commerce services. There are many advantages of e-commerce, some of them are listed below.
• With the help of E-commerce potential customers or consumers can acquire feedback of a particular product or service through previous consumers. This helps the new consumers to make a better and well informed decision regarding the product that they are about to buy.
• E-commerce has eliminated the middleman that was once important when you had to buy something. With the help of E-commerce a customer can directly contact the seller and get the best price for a specific product.
• E-commerce provides 24/7 accessibility which is a huge bonus as there is no time limitation. It is simple, easy and convenient for the user.
• Since the middleman has been eliminated with the introduction of E-commerce, the overhead cost has also reduced drastically. This is because the money that you would once pay the middleman has been completely eradicated.

More About M-Commerce
M-commerce is also known as mobile commerce. To put things easily, m-commerce can be referred to as a slightly upgraded version of E-commerce. M-commerce is very different from e-commerce in many ways, for starters all the commercial activities in m-commerce are done with the help of cellular devices. These activities include things like buying, selling, ordering and browsing.
Since the introduction of M-commerce, E-commerce has also become a lot better. This is because it has increased its connectivity, portability and accessibility. With the help of M-commerce you do not need to be connected to the internet in order to avail its services, instead you just need to have a wireless device.
The latest and greatest technologies in M-commerce are Short Message Service (SMS), Bluetooth and Wireless Application Protocol (WAP). M-commerce has many uses, for example it can be used for mobile banking, money transfer and ticket booking.
Like E-commerce, M-commerce also has a few demerits. Firstly, M-commerce is usually used on small devices, this means that you will be stuck with smaller screen which provides a bad user experience.

Some More Differences
• E-commerce is the best way to go for business activities, especially when you are doing it over the internet. Whereas, if you want to conduct commercial transactions with the help of cellular devices then you should probably go with M-commerce.
• E-commerce is also much older than M-commerce. It was first introduced during the 1970s whereas M-commerce was introduced during the 1990s. Both of the services have their merits and demerits and it is really a matter of preference.
• M-commerce can be described as a part of e-commerce. This is because it was developed along the lines of E-commerce and is similar to it in many ways.
• M-commerce provides a larger connectivity range than E-commerce. This is because a cellular connection is easier to find than an internet connection and there are a lot more cellular devices in the world, hence the connection is also larger.
• M-commerce devices are easier to carry as they are much smaller, portability is a huge advantage that M-commerce provides. It is an advantage that is absent in E-commerce.

Conclusion
These were some things that you should know about E-commerce and M-commerce. Both of the services are very different from each other and have their own specific uses. You will find yourself using both E-commerce and M-commerce as one service cannot be used everywhere.

E-Commerce CMS Platforms that are worth using!

Introduction

The concept of online business is one the rise nowadays and there are many companies out there who are making huge profits solely on the basis of their online presence. The names of some of these companies are Alibaba.com and Amazon.com.

As a new entrepreneur if you want to indulge in online business then for that you need to develop a website of your own through a CMS platform. There are many CMS platforms out their which can be utilized by you and some of these platforms have been discussed in the headings below.

Advantages of CMS platforms

Main advantages of CMS platforms are as follows

  • Ideal for non-technical individuals
  • It allows more than one users
  • CMS streamlines the scheduling
  • Design changes can be easily made
  • Content management gets facilitated by CMS

 

Hosted CMS Platforms

The Ecommerce websites which are hosted in nature have their basis in the Software as a service system (Saas). The hosted website allows you to begin the store once you get signed up with the company. In a Hosted CMS platform you cannot access the software for modification and coding. You can take a look at A Detailed Analysis on PrestaShop, OpenCart and Magento. Some well-known Hosted CMS platforms are as follows

1.      3dCart

A 3dCart webpage allows you to sell both the digital as well as physical goods. The biggest feature of 3dCart lies in the fact that it is equipped with a very powerful integration API. Apart from this, 3dCart also has many selling tools under its belt such as social selling on social media platforms and mobile selling. From SEO friendliness to wonderful interface the platform has everything.

2.      Shopify

Shopify is ideal for both medium as well as small online businesses. The beauty of this platform is that many templates are available in the market that can be utilized by you. The templates can be customized as well. Both digital as well as physical goods can be sold; overall the platform is very simple to use and is flexible.

3.      Wix

If you are looking to develop a functional online store then Wix is the platform which you should be utilizing. The platform can get integrated easily via Ecommerce tools which are advanced. The tools include entities like third party apps and social media marketing.

Ready templates are offered by Wix which serves as a serious advantage. The platform also has a drag and drop editor which helps you in making your store professional without any kind of design experience. Wix is ideal for enterprises that are operating at a smaller level.

4.      BigCommerce

BigCommerce is a kind of software which has its basis in Cloud. It is user friendly software which allows you to craft responsive and beautiful web store. The software has the ability to handle coupons, integration, payments, checkouts and shipping. The software also has add- ons in excess of 320.

5.      Volusion

If you are looking for cloud based solutions then the ideal Ecommerce platform for you is Volusion. The biggest feature of Volusion is it’s built in features, which means that you do not need to buy any add-on from the app store. The main features of this platform are my rewards program, eBay and Amazon Integration. Volusion actually helps you in retaining customers by building your brand.

 

Self-Hosted CMS Platforms

The CMS platforms which are based upon open-source software and which can be run, edited and downloaded as per your need are called Self-Hosted Platforms. Let’s see some of the best platforms in this regard

1.      WooCommerce

WooCommerce is basically a word press plugin which can be utilized by you for the development of your Ecommerce website or store on word press. The plugin has all the exceptional features and is at the same time very easy to install as well.

2.      Magento

One of the best CMS platforms that are available out there is Magento. The software is ideal for you if you are someone who is a professional in web development. Through Magento you can easily develop a store through its splendid extensions and add-ons. The community version of this platform is available free of cost and is ideal for medium sized and small companies.

3.      OsCommerce

One of the most trusted Ecommerce CMS platforms in the open source category is OsCommerce.  More than 7000 add-ons are available in this platform and all of these add-ons have been developed by OsCommerce community. The customization options in the platform are simply awesome.

4.      PrestaShop

The platform which has been designed specifically for online store management is PrestaShop. The platform is relatively easy to install and if you possess web development experience then customization would not be that difficult for you. Some well-known features of this platform are store management, marketing, reporting and checkouts.

Prestashop comes with a large number of useful features such as abandoned cart reminder, captcha, export orders, etc. Those great module helps Prestashop becomes the best e-commerce platform out there!

5.      OpenCart

OpenCart is free to utilize. The platform is good for individuals who have web development and design experience under their belt. Some reputed features of this platform are PCI Compliant, Unlimited categories, manufacturers and products.