Changing platform of an e-commerce website: Gold rules need to know!

As a business person, there are high chances that you may have initially invested in an E-commerce platform. Yes, initially your investment was right however with time you realized that your current platform lacks the prescribed features which are at the end of the day hurting your customer experience. Under such a situation it is better than you should go for replatform.

If you want to become a professional blogger, don’t miss WordPress or WooComerce platform but if you want to create an online store just choose PrestaShop, it is the best platform and is home to excellent features. Secondly, for replatform, it is recommended that you should go for migration modules like Upgrade PrestaShop 1.6 to 1.7 module and WooCommerce to PrestaShop Migrator. However, merely selecting the right modules will not do the job for you; you need to follow certain golden principles to make your replatform successful.

 

The Key Indicators

There are certain indicators which give you the signal that you need to go for replatform. Some of these indicators are as follows:

 

Cost of remaining vs. Cost of replatform

The best thing about replatform lies in the fact that it helps your business to grow.  However, if your current platform does not possess the ability to integrate the latest technology then this means you ne,ed to shift to a new platform. You need to see to it that the new platform is compatible with modern business trends and is suitable for your business operations.

 

Timing

Not every platform is suitable for every business and each E-commerce platform has its own unique features and dynamics. There are some platforms that take less time in the completion of replatform process and there are some which take a lot of time. However, end of the day it all depends on the overall complexity of the operation.

Some of the other things which serve as the indicator of replatform are:

  • Is your business facing serious competition?
  • Are your customers complaining about your technology?
  • Has your business outgrown?
  • Do you think that your platform is outdated?

 

Research

You need to see what solutions are available for you and what are your actual priorities? You have to come up with a document having the key requirements and aims for your platform. Take a thorough feedback from your marketing team and try to determine what your customers are actually thinking about you.  It is preferred that you should also do a proper competitor analysis. Finally, you should see to it that which platform can really provide you relevant features.

Ensure that you get testing time and demos on the platforms that are under consideration. You need to ask the below-mentioned questions from yourself at the time of platform suitability assessment:

  • Does the new platform allow you customization and personalization that results in your customer satisfaction?
  • How much integration is possible with other channels?
  • Is the new platform compatible with mobile devices?

 

The replatform process

The replatformchanges as per the business requirements.  The complexity and timescales involved are very much dependent on the level of required innovation, business size, depth of data and product types. It is recommended that you should work with individuals who have previously done such type of projects. However, the major elements of the replatform process are as follows

 

The phase of Discovery

Discovery is basically a unique combination of assessment and workshops. It serves as the main foundation of a project that is successful. Discovery is a mixture of the following elements:

  • Responsibilities and roles
  • Creative workshop
  • Functional workshop
  • Business objectives
  • Marketing workshop and target market

 

Designing

The technical and functional specifications are very much based on the requirements that have been gathered in the discovery workshops.  It is preferred that you should utilize prototypes wherever you can.

What needs to be built?

Actually, your plan will tell you what has to be built? You should make sure that your code is clean and it should follow the best practices of the platform which you have selected.

UAT

The UAT which means “user acceptance testing” is very important.  There are cases where you get too close to the project and you need a new set of perspective and eyes related to your project. The point is that you need to ensure that everything remains on track.

Testing

Before launching the platform take it for a test drive.

Launching

Do not be nervous and launch your website. The launching plan should be clear!

Post Launch

After launching the website do not sit back rather keep testing it and make the necessary improvements.

Managing of replatform risks

  • During replatform handle the product and customer data with care. You need to keep the data secure
  • Keep revisiting your discovery document and ensure that the platform is well aligned with project objectives
  • Working with the experienced people will decrease the traffic impact. The SEO will be affected initially, however, things will get stabilized soon.
  • Build the integration correctly. Correct integration means that all the involved parties may commute efficiently. It is appreciated if you could develop test scenarios.

 

Make Your Decision

If you think that replatform will further enhance your business then go for it!

Prestashop Captcha Add-ons

Building a website from scratch is not child’s play, instead a lot of effort, research and knowledge is required to create the perfect website. No matter how good and useful your website is, there is always a threat of spammers. If your website encourages people to sign in or subscribe to your website then there is a very high chance that you will get many unauthentic subscriptions, these subscriptions are largely done by bots.

However, this is not a big thing to worry about as there is a way to easily block these spammers, with the help of a solid captcha add-on the users will have to authenticate themselves and therefore you will be free of spammers.

PrestaShop CAPTCHA on contact form

Everything About Captcha

PrestaShop CAPTCHA is undoubtedly a useful Prestashop add-on and that is why many people are using it on their website. Below you will find some useful information about the Captcha add-on.

Important Features

Some of the most important features of captcha are as follows:

  • 1 click installation
  • Mobile friendly
  • Google reCAPTCHA supported
  • Enable captcha on contact forms, registration forms or both
  • Four difficulty levels

Protection

First and foremost, captcha modules are able to provide a lot of protection to your website. With the help of captcha protection you are able to make sure that every bit of information that you collect from your website is a 100% unique and authentic. Captcha is a very high quality module and it makes sure that your website is protected from auto-fill web robots or hackers.

Captcha modules can be easily implemented on the website’s registrations forms, contact forms or any other place that you seem fit. With this amazing module your website is very secure.

Simple Installation And Usage

Installing a captcha module today has become very simple in many places. If you were installing a free captcha module before then you might know the horrors of the process. Before when you needed to install a captcha module on your website then you were required to integrate everything manually with the help of coding.

However, you will be relieved to know that all of that has changed over the years and you no longer need to know the basics of coding in order to install a simple module. Nowadays anyone can install captcha as it is a one click process. If you prefer to use Google reCaptcha then all you need to do is enter your Google API key and nothing else. You can even enable captcha for contact forms or registration forms.

Google reCaptcha Support

Google reCaptcha

PrestaShop CAPTCHA is one of the best modules that you can use in order to protect your websites from spammers or hackers. If you use captcha in its original state then it will be very useful as default PHP image library is fully capable of handling security. However, if you are still worried about the safety of your website then you can easily integrate your captcha module with Google reCaptcha.

This is a very popular captcha solution as it allows the module to use Google images and protocols in order to secure the website from spammers. All you need to do is enter your Google API key in the module and all is done.

Conclusion

These were some of the most important things that you should know about Prestashop captcha module. If you are struggling with website security and are continuously attacked by spammers and hackers then captcha is the way to go. With the help of this module you can make sure that your website is free of spammers. There are many advantages of captcha and they are very useful given the circumstances.

 

The Hidden Benefit Of Cart Abandonment Emails

E-commerce websites are certainly one of the most common websites nowadays. Almost every single person today visits an e-commerce website for one reason or the other. If you want to buy anything today then E-commerce websites are the way to go. This is because you can easily search through the inventory of the store without moving a muscle.

According to research, out of all the visitors who come to an e-commerce website, 70% of them tend to abandon their carts. There is no specific reason to why they do this, instead it is a collection of many reasons that force the customer to leave their cart. The customer might have had a change of heart or even go scared because of the payment methods. It is things like this that cause the person to leave their carts.

Due to this attitude of the customers, many online stores are unable to reach their targets. However, it would be wrong to completely blame the customers. Retailers are also at fault as they do not test their business from the customer’s point of view. Due to this reason, many retailers are unaware of the flaws of their store.

Hidden Benefits

Up till now, everything about shopping cart abandonment seems to be detrimental for business. However, it is not all bad as there are some hidden benefits that come with shopping cart abandonment that can help your online store.

  • Monitored Emails
  • Toll-Free Numbers
  • Contact customer directly

 

1.      Monitored Emails

As mentioned earlier, many of the people today tend to leave their shopping carts. However, in order to get those customers back all you need to do is contact them are solve their problems. This is where cart recovery emails come in handy. With the help of these emails customers can receive answers to their questions, easily recover their carts and proceed to the checkout.

A recent study in PrestaShop online stores found that up to 50% of abandoned carts, equivalent to 50% of sales lost every month. That really a huge number!

Is there any solution to solve this problem?

Web developers have come up with many solutions, but the most effective is the PrestaShop Abandoned Cart, a module with 4 types of shopping cart reminders: via email, popup, highlight bar, notification. The customer is accompanied by the offer with the discount code when they fails to complete their order.

What are you waiting for? Do not miss the great opportunity to enhance the sales of your online store, you will really be surprised.

However, in order to make the most of these recovery emails it is important make sure that the emails are monitored. Each and every email must be read by a human and the feedback must be passed on to the rest of the people so that things can be made better. One way to increase popularity is to send out recovery emails from a real person’s name instead of the company name.

2.      Toll-Free Numbers

Sending recovery emails is very important if you want your customers to return. However, when you send out a recovery email to your client then it is very important to make sure that the customer has some way to contact you. For this, the best approach is to include a toll-free number that your customer can use to contact you.

Many customers simply abandon their carts because they do not receive compelling answers for their questions. So if your customer has a convenient way to contact your company then there is a high chance that they will return to your store. Also make sure that you note down and document all of the customer’s responses so that you are able to address all of those issues.

3.      Contact customer directly

When you talk about convenient ways of communication then you cannot miss out live chat boxes. With the help of these programs customers are easily able to contact your company representatives and ask their desired questions. One of the best things about live chat boxes is that they help the customers get immediate answers to their questions and that is why helps them come back and click on that buy button.

Do you know that frequent and direct communication with customers is very important and indispensable in e-commerce. This can build trust with your customers and increase your benefit ò your PrestaShop store.
Are you wondering about which modules you should use in your Prestashop website? Let me share it with you a secret. Do not miss the Live Chat PrestaShop module, which is the best live chat and support module available today with a few simple installation steps, easy to use and very low on resources.
Let ‘s improve your relationship with your customers now!

 

Conclusion

These were some of the most amazing hidden benefits of cart abandonment. Many retailers think that if a customer abandons their cart then it is not a good sign. For the most part it is not something that is good for your business, however, you can use these customers to your advantage and make your business better.

E-commerce: A Beneficial Platform for Both Customers and Retailers

A concept on the rise

There is no doubt in the fact that the concept of E-commerce is dominating the market very fast. Let alone hardcore E-commerce websites like Amazon and eBay, today proper physical stores who were previously involved in physical retailing have started investing in the construction of their E-commerce sites.

In this article we will list down some key advantages which online business or an E-commerce platform provides to both retailers as well as the general customers. The advantages have been stated in the headings below:

1.      Convenience

Convenience serves as the unique selling proposition of an online store. The customers do not need to undertake any pains as far as searching, purchasing and paying for the product is concerned.

besides, you should have an art of selecting a perfect web Hosting Provider that can helps you create a professional website

As an online shopper you simply need to click the items you want to purchase and pay for them online. The product will be delivered right at your door step.

2.      Datasheets

Complete product description can be easily extracted from an online platform. You do not need to ask any one. You can click the product description link and learn all the details about the product which you want to buy.

Datasheets also help you as a retailer. If you uploaded authorized product description on your online store then this contributes to the enhancement of your credibility in the mind of the customer.

3.      Target New Clients

Branding, relationships and search engine driven traffic form the basis of an online store. Customers click a particular link and end up on a webpage which they have not heard about before.

4.      Warranty Data

As an online retailer you can provide warranty information along with datasheets and product descriptions to your customers. The point is that customers must have complete information about essential terms and conditions that are linked with their buying.

5.      Inventory Management: Lower Cost

As a retailer you can drastically decrease your inventory management cost. You can simply get your inventory management automated by utilizing a management system which is web-based in nature. By this way you can actually save your operational costs indirectly.

6.      Relevant Consumer Information

As an online retailer you have various tools like Google Analytics at your disposal through which you can learn about different key aspects of your customers.

The information can be related to the buying frequency of your customer and his preferred buying items etc. The information helps you in coming up with the right business strategy.

7.      Aptitude

The most competent method for effective business transactions is E-commerce. The overall setting of cost is much lower as compared to expansion of your business with more mortar and brick locations. Apart from this lot of other costs can be lowered as well.

8.      Better word of Mouth

Favorable Product ratings and customer reviews helps you enhance your sales. They contribute to a favorable word of mouth related to your business. A good word of mouth results in automatic marketing of your product or service.

9.      Global Sales

There are no limitations when it comes to online business. A customer belonging to any part of the globe can contact you as a customer and make the relevant purchase. An E-commerce platform is a win- win situation for both the retailer and customer.

10. Operation round the clock

An E-commerce store does not get closed as is the case with majority of physical stores. An E-commerce website is operational round the clock and anybody can make the purchase with not time restrictions.

11. Economical

The overall investment in an online website is much lower as compared to a physical store. You do not need to purchase a space or rent out a store! You just need to come up with a nice idea, a good website and some unique products so that you may prosper.

12. Better Brand Awareness

E-commerce websites have a better reach as compared to a physical store this naturally means that higher brand awareness can be achieved provided you have an online website. Creation of brand awareness is a specific subject and is an art that needs to be learnt.

13. Reduction of cost

The general costs associated with an online store are much lesser as compared to a physical store:

  • The advertising channels in online world are cost effective
  • Most of the operational works are automated hence no employee cost!
  • As a customer you do not need to travel a lot, simply log onto the store of your liking from your smart phone and make your purchase

14. High Amount of Information

The amount of information that can be extracted via an E-commerce site is much higher as compared to a normal physical store. In case of a physical store your employees cannot provide all the information which customers ask for.

In case of an online store you can enrich your customers with loads of information.

15. Analytics

A professional analytics campaign becomes a reality when it comes to an E-commerce platform. As an E-commerce company you can easily evaluate and calculate marketing campaigns, customer engagement and sales effectiveness.

16. Market Growth: Niche Products

No matter how niche is the product which you are looking for? As compared to a physical store, the finding of such a product is much easier in an online store. You just need to search the item you want and make the relevant click for purchasing.

17. Growth Opportunity

With a proper E-commerce solution, you grow simply by meeting the demands of the market as well as that of consumers through introduction of various channels of sales.

18. Multi-siting

For businesses it becomes very easy to launch channel specific and brand E-commerce webpages through an Ecommerce platform. This helps you as a business person to provide co-branded webpage for your particular clients.

Win-Win for Both

An E-commerce Platform is a win-win for both sellers as well as the buyers and this is very importand with web design. We believe that with advancement of technology and online platforms, the trend of E-commerce will dominate the entire world in the near future.

The Art of Selecting a Perfect Web Hosting Provider!

What is a Web Hosting Provider?

If you want to develop a website for your business which is visible to other people then to achieve this purpose you need to get your webpage published via a web hosting service. The working of the web hosting service is such that it stores your webpage files to the web servers which are connected to a network which is very fast.

If some customer, types your website address, the internet links to the web server while holding the webpage files. The web server ultimately passes the information pertaining to the website back to their particular computer.

Choose the right provider

To reap the maximum benefits from web hosting you need to select the right service provider as well. There are countless service providers which are available nowadays in the market, however, every provider out there is not conducive for your webpage.

Besides, you should research Web desgin to create a utility website.

In the headings below we have explained some of the features which you should look for in a web hosting provider before you avail the services.

1.      Security

If you are running an online store or in simple words an E-commerce site then there are high chances that you will receive payments related to the products that get sold out. A SSL (private) will assist in the building the confidence of your customers in your webpage.

The biggest benefit of SSL is that it provides necessary security related credit card information. SSL also provides due security to passwords and logins. Most of these issues do not take place with honest and regular customers. However SSL is mandatory as there are a lot of hackers operating in the online world.

2.      Speed

Speed is an important aspect which cannot be overlooked by you while purchasing or selecting a web hosting provider. You need faster load times as the world is moving fast and everybody requires convenience.

According to one of the researchers 47% of clients desire for a page to get loaded within seconds. 40% of the clients leave the webpage if takes too much time to get loaded. You do not want the customers to quit your website with them seeing your products.

See to it that your provider has the appropriate speed. It does not matter how rich with information is your webpage; the point is that all your efforts are in vain, if your customer does not explore your webpage.

3.      Domains

The web address that actually accesses your website is called domain name. It is very important that you choose the right domain name for yourself. There are several ways through which you can select a perfect domain name such as:

  • Your domain name should be easy to type
  • Use appropriate keywords
  • Keep the domain name short
  • Avoid hyphens and numbers
  • Make research on the name, ensure it is not an official property of someone else
  • Utilize the right domain name extension
  • Try to get a name which can be easily memorized and is catchy at the same time

4.      Customer Service

A good customer service is very important and you need a customer support which is available any time. You need a customer support which has quick response time. Call support or have a chat with the sales people in order to have the right customer service experience. If you wish, also check whether are equipped with forums.

Dreaming Live Chat is the best Prestashop live chat module that will enable you capacity of chatting with your customers directly on your website

5.      Storage

The E-commerce storage can be best determined by the videos and pictures you utilize. Both their quantity as well as size takes up the space quickly. There are some web companies out there who actually limit the data amount stored. These companies also limit the amount relocated onto their servers.

Good and professional web hosting companies provide storage which is unlimited in nature. These companies also provide data transfers, which are important as far as starting an online business of your own is concerned.

The Benefits

If you keep into consideration the above mentioned aspects pertaining to web hosting provider selection, then this will result in the below mentioned benefits

  • Enhancement of your reliability
  • More control on content and data
  • Unrestricted access to as far as designing of the website goes

Everything You Need To Know About Web Design

The internet has become one of the most important places in the world. Almost every person in the world who has an internet connection is online at some point in their life which has made the internet the best place for everything, may it be business or education. The internet consists of many different websites and all of these websites follow some kind of design pattern.

This is where web design comes in, web design is commonly described as the process of collecting ideas and implementing those ideas by following some principles. The intention behind web design is to present the content on a web page which the users can use to their benefit using a web browser.

Web Design Requirements

As mentioned earlier, web design is a collection of ideas that need to be arranged properly. There are many things that are needed to complete this task and they are commonly referred to as the elements of web design. Below you will find some of the most important elements of web design.

1.      Layout

The first thing that is required for a good web design is the layout of the web site. The layout is the way everything is arranged on a web page. E- Commerce different from M-Commerce, It is important to maintain a balance in the layout of the web page because the user should be able to find the information that they need at a glance.

When you are working on the layout of the webpage then you should keep the 3 second rule in mind. According to this rule, an average user spends just 3 seconds on a webpage and if he is not able to find what he needs in those 3 seconds then he will move on. That is why you should make those 3 seconds count and for that the layout plays an important role.

2.      Color

The colors used in a webpage really depends on personal preference. The web designer will only use those colors that the client approves. The colors that are used in a web page mostly reflect the personality of the person or the organization. It is used to convey a message to the user, bright colors are often used to attract the users. Many websites still use the traditional black and white colors, while other prefer to use many different shades of colors.

3.      Graphics

Graphics are something that are used to enhance the web design. However, it is important to keep in mind that the graphics needs to be placed appropriately so that the experience remains user friendly. Too much graphics should not be integrated into the web page because it will cause the webpage to load slower and will make the page look cluttered and congested. Graphics include the following things:

  • Logos
  • Photos
  • Icons
  • Clipart
  • Videos

4.      Content

Aside from color and graphics, text is also an important tool in a web design. Text is one of the greatest ways of conveying messages to the user. Content is can be used to enhance the website with strong visuals and well written text. One thing to keep in mind is the text that you use on your web page must be relevant to the web page. If it is not the case then the user will easily get confused.

The content should also be search engine optimized so that your web page is able to secure a good rank on the Search Engine Result Page or SERP.

5.      Navigation

Websites like Wordrpess, Magento, Prestashop, etc that are generally created contain multiple pages and each page serves a different purpose. This is where website navigation comes in, the user should have an easy way to browse through the menus and the different pages of your website.

6.      Compatibility

One of the most important things to worry about when it comes to web design is compatibility. Nowadays, people use the internet on various devices and it is the job of a web designer to make sure that the website opens properly on all different machines.

Conclusion

These were somethings that you should know about web design. Beside, you should choose a E-Commerce CMS Platform that are worth using! Web design is one of the most important things as it helps make the internet a better place. If web design is poor then using the internet will become very difficult.

E- Commerce Vs M-Commerce: What Are The Differences?

The world has been changing very fast and people do not have time to wait in queues just to get a single article or piece of information. Although tradition commerce is still in use, people in general prefer to use the faster modes of commerce. This is where electronic commerce (E-commerce) and mobile commerce (M-commerce) comes in. E-commerce data is available in many different variations, ranging from text to sound and video. M-commerce on the other hand is a bit different as it allows the trading of data through wireless connections between mobile phones, tablets and other gadgets.

More Insight
To cut the long story short, E-commerce mainly refers to the buying and selling of data with the help of electronic systems like the internet. However, M-commerce allows the transfer of data through telecommunication devices.
There are many differences between E-commerce and M-commerce, some of them are stated below:

E-Commerce Vs M-Commerce
• The devices used by E-commerce are computers and laptops, whereas M-commerce utilizes mobiles, tablets and other handheld devices.
• E-commerce was first developed in introduced in the 1970s and since then it has changed the way we access data. M-commerce on the other hand was introduced late in the 1990s.
• It is mandatory for the user to have a solid internet connection if he wants to use e-commerce. However, internet access is not compulsory for m-commerce.
• E-commerce is difficult to access everywhere as it requires an internet connection and electricity. M-commerce is a lot more portable as it is not restricted by the internet or electricity.

More About E-Commerce
As mentioned earlier, E-commerce stands for electronic commerce and it mainly refers to all types of data exchange that is done over the internet. E-commerce includes things like transactions, banking, insurance, advertising and a lot more. E-commerce includes things like transactions, banking, insurance, advertising and a lot more. Nowadays, we have many E-Commerce CMS Platforms that are worth using, we can choose a platform to create a blog website, online store or online news… What E-commerce does is that it eliminates the face to face interaction between the two parties and helps them communicate without looking at each other.
E-commerce is a very important business tools and it includes the following business models. The business models are business to consumer (B2C), business to business (B2B), consumer to business (C2B) and consumer to consumer (C2C).
E-commerce has gained a lot of popularity over the past few years, especially because of the fact that the internet has become so common. Many people have access to the internet and that is why it has become easier for them to access E-commerce services. There are many advantages of e-commerce, some of them are listed below.
• With the help of E-commerce potential customers or consumers can acquire feedback of a particular product or service through previous consumers. This helps the new consumers to make a better and well informed decision regarding the product that they are about to buy.
• E-commerce has eliminated the middleman that was once important when you had to buy something. With the help of E-commerce a customer can directly contact the seller and get the best price for a specific product.
• E-commerce provides 24/7 accessibility which is a huge bonus as there is no time limitation. It is simple, easy and convenient for the user.
• Since the middleman has been eliminated with the introduction of E-commerce, the overhead cost has also reduced drastically. This is because the money that you would once pay the middleman has been completely eradicated.

More About M-Commerce
M-commerce is also known as mobile commerce. To put things easily, m-commerce can be referred to as a slightly upgraded version of E-commerce. M-commerce is very different from e-commerce in many ways, for starters all the commercial activities in m-commerce are done with the help of cellular devices. These activities include things like buying, selling, ordering and browsing.
Since the introduction of M-commerce, E-commerce has also become a lot better. This is because it has increased its connectivity, portability and accessibility. With the help of M-commerce you do not need to be connected to the internet in order to avail its services, instead you just need to have a wireless device.
The latest and greatest technologies in M-commerce are Short Message Service (SMS), Bluetooth and Wireless Application Protocol (WAP). M-commerce has many uses, for example it can be used for mobile banking, money transfer and ticket booking.
Like E-commerce, M-commerce also has a few demerits. Firstly, M-commerce is usually used on small devices, this means that you will be stuck with smaller screen which provides a bad user experience.

Some More Differences
• E-commerce is the best way to go for business activities, especially when you are doing it over the internet. Whereas, if you want to conduct commercial transactions with the help of cellular devices then you should probably go with M-commerce.
• E-commerce is also much older than M-commerce. It was first introduced during the 1970s whereas M-commerce was introduced during the 1990s. Both of the services have their merits and demerits and it is really a matter of preference.
• M-commerce can be described as a part of e-commerce. This is because it was developed along the lines of E-commerce and is similar to it in many ways.
• M-commerce provides a larger connectivity range than E-commerce. This is because a cellular connection is easier to find than an internet connection and there are a lot more cellular devices in the world, hence the connection is also larger.
• M-commerce devices are easier to carry as they are much smaller, portability is a huge advantage that M-commerce provides. It is an advantage that is absent in E-commerce.

Conclusion
These were some things that you should know about E-commerce and M-commerce. Both of the services are very different from each other and have their own specific uses. You will find yourself using both E-commerce and M-commerce as one service cannot be used everywhere.

E-Commerce CMS Platforms that are worth using!

Introduction

The concept of online business is one the rise nowadays and there are many companies out there who are making huge profits solely on the basis of their online presence. The names of some of these companies are Alibaba.com and Amazon.com.

As a new entrepreneur if you want to indulge in online business then for that you need to develop a website of your own through a CMS platform. There are many CMS platforms out their which can be utilized by you and some of these platforms have been discussed in the headings below.

Advantages of CMS platforms

Main advantages of CMS platforms are as follows

  • Ideal for non-technical individuals
  • It allows more than one users
  • CMS streamlines the scheduling
  • Design changes can be easily made
  • Content management gets facilitated by CMS

 

Hosted CMS Platforms

The Ecommerce websites which are hosted in nature have their basis in the Software as a service system (Saas). The hosted website allows you to begin the store once you get signed up with the company. In a Hosted CMS platform you cannot access the software for modification and coding. You can take a look at A Detailed Analysis on PrestaShop, OpenCart and Magento. Some well-known Hosted CMS platforms are as follows

1.      3dCart

A 3dCart webpage allows you to sell both the digital as well as physical goods. The biggest feature of 3dCart lies in the fact that it is equipped with a very powerful integration API. Apart from this, 3dCart also has many selling tools under its belt such as social selling on social media platforms and mobile selling. From SEO friendliness to wonderful interface the platform has everything.

2.      Shopify

Shopify is ideal for both medium as well as small online businesses. The beauty of this platform is that many templates are available in the market that can be utilized by you. The templates can be customized as well. Both digital as well as physical goods can be sold; overall the platform is very simple to use and is flexible.

3.      Wix

If you are looking to develop a functional online store then Wix is the platform which you should be utilizing. The platform can get integrated easily via Ecommerce tools which are advanced. The tools include entities like third party apps and social media marketing.

Ready templates are offered by Wix which serves as a serious advantage. The platform also has a drag and drop editor which helps you in making your store professional without any kind of design experience. Wix is ideal for enterprises that are operating at a smaller level.

4.      BigCommerce

BigCommerce is a kind of software which has its basis in Cloud. It is user friendly software which allows you to craft responsive and beautiful web store. The software has the ability to handle coupons, integration, payments, checkouts and shipping. The software also has add- ons in excess of 320.

5.      Volusion

If you are looking for cloud based solutions then the ideal Ecommerce platform for you is Volusion. The biggest feature of Volusion is it’s built in features, which means that you do not need to buy any add-on from the app store. The main features of this platform are my rewards program, eBay and Amazon Integration. Volusion actually helps you in retaining customers by building your brand.

 

Self-Hosted CMS Platforms

The CMS platforms which are based upon open-source software and which can be run, edited and downloaded as per your need are called Self-Hosted Platforms. Let’s see some of the best platforms in this regard

1.      WooCommerce

WooCommerce is basically a word press plugin which can be utilized by you for the development of your Ecommerce website or store on word press. The plugin has all the exceptional features and is at the same time very easy to install as well.

2.      Magento

One of the best CMS platforms that are available out there is Magento. The software is ideal for you if you are someone who is a professional in web development. Through Magento you can easily develop a store through its splendid extensions and add-ons. The community version of this platform is available free of cost and is ideal for medium sized and small companies.

3.      OsCommerce

One of the most trusted Ecommerce CMS platforms in the open source category is OsCommerce.  More than 7000 add-ons are available in this platform and all of these add-ons have been developed by OsCommerce community. The customization options in the platform are simply awesome.

4.      PrestaShop

The platform which has been designed specifically for online store management is PrestaShop. The platform is relatively easy to install and if you possess web development experience then customization would not be that difficult for you. Some well-known features of this platform are store management, marketing, reporting and checkouts.

Prestashop comes with a large number of useful features such as abandoned cart reminder, captcha, export orders, etc. Those great module helps Prestashop becomes the best e-commerce platform out there!

5.      OpenCart

OpenCart is free to utilize. The platform is good for individuals who have web development and design experience under their belt. Some reputed features of this platform are PCI Compliant, Unlimited categories, manufacturers and products.

A Detailed Analysis on PrestaShop, OpenCart and Magento

What is an Ecommerce Platform?

The software application which actually allows you, as an online business person to manage your operations, website and sales is called an Ecommerce Platform. There are several kind of Ecommerce platforms that are available nowadays however the three most commonly used are PrestaShop, Magento and OpenCart.  We will briefly analyze these three platforms and see which one is more conducive for your online business.

Benefits of Ecommerce Platforms

There are countless operational benefits and tools which an Ecommerce platform can actually provide you, some important benefits have been listed below

  • Search capabilities
  • Product management suite
  • Promotions
  • Merchandising
  • Pricing

Things to look!

You cannot just go into the market and purchase an Ecommerce Platform without doing any kind of research on it. You have to keep into consideration certain aspects before you actually buy a platform. Some of the things to consider are

  • Can you talk to the real person when you need any kind of assistance or help?
  • Does the Ecommerce Platform which you want to purchase integrate with modern day social media platforms
  • Are there any product limits?

The Analysis

Now let’s do some Analysis on the three major Ecommerce Platforms which are commonly utilized by the masses. We will start with PrestaShop.

 

1.      PrestaShop

PrestaShop is very much similar to Magento and OpenCart. It is more of a Platform which is Open Source in nature. It is home to some wonderful collection of modules and themes. The platform also has the privilege of being backed by a very vibrant community. Some key features of PrestaShop are

  • It is an Open Source Application
  • As a user it provides you with a network or group of certified partners that can provide you necessary assistance with respect to any issue you face in the platform
  • Prestashop menu navigation is friendly, especially when the website is enabled with Prestashop Mega Menu – top Prestashop navigation module – winner of “Best module for navigation” award 2018
  • The default theme of the platform is highly responsive
  • Live editor is very much their

Usage

The biggest plus point which PrestaShop has under its belt is that this application is very easy to use especially when compared with wordpress. The back end of the platform depicts the analytics clearly; of course the information is highly detailed.

Outstanding documentation is available in PrestaShop which actually assists you in learning the ropes. Even if you skip the documentation part, still you can learn the dynamics and operations of this platform with ease provided you have some experience pertaining to CMSs and Webpages.

 

2.      OpenCart

OpenCart is also an open source platform which is very easy and simple for you to utilize. As a user you can start new stores and at the same time customize these stores via premium and free themes that are provided by OpenCart.  The features which have made OpenCart popular are as follows

  • Wonderful extensions and themes are offered
  • Backups can be managed from the interface
  • Important store metrics get tracked automatically. The tracks get displayed in admin interface
  • Built-in discount and affiliate systems are their
  • From a single dashboard, multiple stores can be managed
  • Products can be distinguished as per their attributes

Usage

OpenCart is one of the simplest to use platforms. The official documentation helps you learn the entire store setting process. Other advanced resources can also be utilized by you.

 

3.      Magento

It is an open source platform which has been written in PHP. The platform has the ability to power stores regardless of their size. The application powers more than 200,000 stores. Magento is available in three different editions in the market.

The names of these editions are Cloud enterprise, Enterprise and Community.  Some significant features of Magento have been stated in the points below

  • The platform has a very healthy community behind its back
  • The platform provides you with outstanding scalability
  • The platform is equipped with a library having hundreds of different extensions
  • The checkout process can be customized by you
  • Built-in Search Engine Optimization functions are their
  • Order Management tools like gift registries, wish lists and reward systems are very much their

Usage

As compared to other two platforms which we have mentioned above, Magento is not that simple to utilize. You do not need to be professional developer to operate this platform however still you need to go through the documentation if you wish to make valuable use of the advanced tools that are available in this Ecommerce Platform.

Which is the best Ecommerce platform?

If you are someone who wants to get things done simply in a low budget then the best option for you is OpenCart. Yes PrestaShop is also not a bad choice however its cost can go up drastically even if you are working for a small store. Overall it also depends on your business dynamics as each of these three Ecommerce platforms have their own strengths and weaknesses.

An Insight into CMS

Importance of a website

Today we live in a world which is tech Savy and there are predictions that many contemporary businesses will go online in coming years. Under such a situation it is very necessary for you as a business person to focus on your online presence.

Social media is a key factor nowadays when it comes to virtual marketing however even for that you need a strong base and that strong base is your website. No matter how brilliant may be your product or service, the first interaction which a customer will have with you is through your website. The first impression is the last impression hence website is something which cannot be taken lightly.

Advantages of a website

There are many advantages which a website provides you. Some of these advantages have been stated in the points below

  • The biggest advantage which a website has over other promotional mediums is expense. As compared to a television ad, a website is a much cheaper promotional medium with high effectiveness
  • A website is more conducive for advertising and there are several effective ways through which you can advertise yourself through your webpage
  • A website is more convenient for your customers provided you have online buying facility in it
  • A website has high accessibility. Day and night people can review your page and even make a purchase.
  • Nowadays there are many types of software through which you can actually monitor your page. You can know how many people visited your page and in which area lies your target audience
  • You can foster much better relationship with your clients provided you have a nice website. You can talk to them through your online chat facility too or install a blog module such as Prestashop BLOG (if your website is based on Prestashop e-commerce software) on your website and submit daily useful posts to give useful information to your customers

To make a professional website you have many options that are available to you. Generally the two most popular options are CMS and HTML. In the headings below we will discuss these two programs and see what they have to offer.

What is CMS?

CMS basically stands for content management system. It is more of a software application which is utilized for the management and development of digital content. There are many E-commerce CMS platforms that are worthing to use, we can choose to build a web design or app. The software basically allows you to edit, create, publish and manage content via a graphical user interface. The application is very much similar in nature to the Facebook app which you utilize for the publishing of you status etc.

 

Advantages of CMS

There are several advantages which CMS offer; some of the major ones are as follows

  • The application provides you easier and faster page management
  • The brand and navigation via CMS is consistent
  • The content management gets facilitated via a workflow process which is integrated in nature
  • The content can be easily manipulated and there is no chance of the design getting changed
  • The data needs to be changed only once and it will automatically get updated throughout your site
  • Shared resources can be accessed by the website managers

What is HTML?

HTML basically refers to Hypertext Markup Language. The language is primarily utilized for the creation of different web applications and webpages.  The language utilizes several tags for the making of a webpage hence it can also be termed as a tag based language.

The HTML tags are encompassed by an angular bracket. The HTML has the ability to utilize a wide range of layouts, colors and objects. The Language is ideal for those who are in the beginning phase of their web designing learning process.

Advantages of HTML

Some of the common advantages which are associated with HTML are as follows

  • The majority of available browser support HTML
  • The language is fairly easy to utilize as well as learn
  • No need to purchase software since the language is already there in the windows.

CMS is far better than HTML!

Yes both CMS and HTML have their own set of advantages however it is recommended that you should Utilize CMS instead of HTML. Though using CMS will require a theme or design made via PHP or CSS however still there is a huge difference between CMS websites and HTML only webpages.

For business webpage HTML is not suitable reason being that usually business website exceeds 2 pages which is too much to handle for HTML. Secondly updating the HTML website requires serious technical knowledge which everyone does not possess.

On the other hand CMS has all the tools that are necessary for the creation of applications and webpages which are large and have several pages.  Some major reasons why CMS is better than HTML are as follows

  • CMS as a software is very simple to setup as well as to install. The majority of webpages today have One-Click-install tools through which you can easily get CMS installed
  • You do not need to be an expert in technical programming for the running of CMS. The interface of CMS is so simple and versatile that any tom, dick or harry can use it with ease
  • The third thing which makes CMS dominant over HTML is the fact that the software can support multiple utilizers with ease.

 

Conclusion

Yes both HTML and CMS have their own offerings and features however if we compare the two software head to head then we come to the conclusion that CMS is far better than HTML. As a business person it is highly preferable that you should utilize CMS for your webpage.

You do not need to be a rocket scientist to use it. All you need to do is to make a little effort. There are many credible tutorials available on the internet which you can consult for knowing more about this software.