When it comes to sharing and viewing photos, Instagram is the place to be. It is undoubtedly one of the biggest social media platforms in the world right now and that is for good reason. However, Instagram can be used for more than just posting new photos from your vacation or looking at pictures your friends have shared recently. If you look at your Instagram feed right now, you will notice that a lot of brands are using Instagram to market their products and services. Social media has allowed us to connect with each other like never before, however, when it comes to running a business this connection can become a valuable asset.
There is no denying a fact that maintaining and managing an Instagram account can be a very difficult task. Not only will it take a lot of your time but it will require devotion as well, but in the end if you do everything right you will see that using Instagram to reach possible customers is going to be a great way to increase your sales. According to recent reports and studies, nearly 35% of shoppers in the US alone use Instagram to look up and buy new products. There are a lot of benefits of using Instagram for your business, however a lot of brands are unaware of these benefits. So, here we are going to shed some light on those advantages.
More Consumers and Businesses are coming in Each Day
According to recent stats, more than 25 million businesses are active on Instagram and are marketing their products to their preferred target audience. The reason why so many buyers are using Instagram nowadays is because they want to see what they are buying. With Instagram, the buyers can see what they are buying and can get almost all the information that they need in just one look.
Instagram’s network seems to be growing every day and this is actually a good thing for most businesses. Instagram has made their environment much more business friendly in the recent years. They have introduced a lot of features such as product tagging, landing page creation and more, therefore you don’t really have any excuse to not use Instagram for your Shopify online shop.
Let shoppers browse and buy directly from Instagram photos/videos. Add product stickers to any of your stories, or tag your products in posts with Shopify Instagram apps and bring a whole new shopping experience to your customers.
Easier to Target the Audience
When you are posting ads on Instagram or any other platform for that matter, it is very important that you find your target audience. This is because the people who are seeing your product should be interested in buying it, otherwise it will just be a waste of resources. Since your Instagram account is directly linked to Facebook, you can use the features that Facebook provides. If you have not used Facebook advertising in the past you will be relieved to know that it is quite powerful and can easily help you reach your target audience.
With Facebook advertising you can target countries or even just cities, therefore location is not an issue. You can also choose your audience based on their age, interests or language.
Use the Visual Marketing Features
There is no denying the fact that visual content makes things better in most cases. When it comes to marketing a product, if the consumer sees what they are buying they will make a better decision on whether they want to buy the product or not. Instagram offers a lot of visual marketing features and if you want to achieve the best results, you should start using them.
If you look the advertisements other brands are doing on Instagram, you will notice that they are being rather creative. Certain businesses are even posting beautiful ads on Instagram stories. If you want to make the most of out of the content you post on Instagram, there are certain things that you need to know.
One of the first things that you need to make sure is that you don’t overdesign your ad. Try to keep it simple, beautiful and attractive, that is how you will be able to attract a lot of customers. You should also use a larger text size so that everything is easily readable in the ad.
Engage with Customers
Instagram is used by over 800 million people all over the world and out of that number over 500 million people logon to Instagram each day. If you are using Instagram for this purpose, you should try to make sure that the posts you make don’t scream advertisements. Instead you should make posts that can be easily mistaken as a friend or family account. Normal Instagram users appreciate brands that try to mimic a normal account.
User Generated Content
One thing that you need to understand is that people trust other users more than businesses and that is why you should use user generated content wherever it is possible. According to a recent study by Ecommerce Snapshot reported that over 54% of consumers in the United States said that user generated content was more valuable as compared to the content posted by companies and brands.
Learn More About Your Audience
You need to understand about the importance of understanding your audience. If you don’t know much about your audience, it will become quite difficult for you to run targeted campaigns. You should engage with the community and follow hashtags related to your industry, in this way you will learn about the concerns and interests that people have. Shopify Instagram itself provides a lot of insights related to your followers. With these insights you can learn everything that you need to know about your followers.
Keep on Updated Your Marketing Features
The only main reason why you are using Instagram is because you want to sell more products and to make that possible the application provides you a lot of tools to accomplish your goals. According to studies around 42% of the women in the United States consider shopping a hobby. This is why a lot of brands are making it easier for the user to make purchases through Instagram.